EMEA Hardlines & Retail Lead

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The EMEA region boasts a licensee & retail landscape characterised by its remarkable diversity, featuring a myriad of players ranging from local champions like Ravenburger, Simba Dickie, El Corte Ingles to those with a broader footprint such as LEGO, Funko, Smyths, Amazon, PRG,  Carrefour, and Lidl. This intricate tapestry presents a unique set of challenges and opportunities that require a strategic and nuanced approach.  

As the EMEA Channel & Retail lead, you will be focussed on both commercial and retail execution. You will play a crucial role in navigating this fragmented landscape, defining overarching regional & channel strategies to plan retailer programs that support key IP, and the retailers who support it. You’ll collaborate with global, regional & country leads & x-functional teams to drive the development and implementation of plans to position Netflix as a leading player in the region.

Key Responsibilities

1. Work with HL lead to project manage the needs of global partners

• Work with global & regional heads to help manage key partners 

• Project manage and ensure all stakeholders are briefed and on track 

• Work with x-functional leads to deliver plans

2. Input into Category Strategies

• Input into Global & EMEA category strategies

• Work with regional partner teams to implement Global & EMEA Strategies. Work with in-mkt teams to realise them. 

• Identify & optimise regional opportunities

3. Define & Deliver the EMEA Regional Channel & Retail Strategies.  

• Create EMEA HL Channel Management Strategy: Work with regional & country leads to identify & develop key channels and retailers for Netflix to establish/ grow & invest in across the categories of Hardlines & Loyalty. Key channels include E-Commerce, Toy Specialists, Grocers, Omni Channel & Discounters 

• Collaborate with regional & country leads to define tailored channel/ retail strategies for key partners, accommodating the dynamics of local champions and broader footprint players.

• Work with regional sales teams at key licensees to create a retail strategy; optimise Netflix within their portfolios and in turn gain optimal retail plans, placement and POS

• Develop and articulate the overarching retail strategy for the EMEA region, considering the diversity of local markets, x-categories and players

• Analyse results post campaigns and identify opportunities & areas for improvement

• Work with internal & external data points to understand the mkt

• Align the regional strategy with global CP strategies and contribute to the global channel/ retail strategy. 

3. Key Partner management

• Co-build top to top & key stakeholder relationships across functions at key retailers alongside in mkt retail managers

• Partner with Country Retail Teams to create best in class plans/ relationships across top 12 retailers 

• Own and drive the loyalty partner & global strategy. 

4. Best Practices Development and Implementation

• Drive the development, sharing, and implementation of best practices in retail across the EMEA & global region.

• Foster a collaborative environment for sharing insights and successful strategies, creating a cohesive and efficient retail ecosystem.

5. Collaboration with Key Stakeholders

• Work with category leads to optimise EMEA footprint

• Foster collaboration to ensure a unified approach to retail opportunities that transcends individual market constraints.

• Work with Marketing team to create optimal Retail Marketing impact

• Work with licensees to help optimise listings once loyalty programs are agreed

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.