Design Standards Lead | Standards, Practices & Insights

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Standards, Practices & Insights team is responsible for establishing, validating and communicating clear, actionable and data-informed standards for promotional assets. These standards are expected to help uphold our Principles for Choosing, empower responsible creative judgment, and enable effective tooling and workflow systems. 

In addition, SPI is expected to anticipate and shepherd changes created by the productization of new canvases and assets  (e.g. how craft quality and asset creation may be affected by changes in workflow or new tooling, and how to maintain high creative quality regardless of how those assets are made). This includes working with cross-functional partners to understand upstream changes and downstream implications, and leveraging expertise from the right creative experts.

Standards Leads are responsible for defining creative excellence and technical specifications for promotional assets. It is their responsibility to identify, codify and maintain standards across disciplines (artwork, AV and copy) and initiatives (such as new member experiences). They must use strong judgment to make the distinction between what needs to be done at scale vs. treated as an exception, and are expected to consult and engage in debate with stakeholders for creative decisions. They are responsible for documenting and defining quality for assets — both new and long-established — and anticipating how initiatives or workflows may affect quality.

We are looking for a Design Standards Lead. This role is for a natural leader with top-notch aesthetic and storytelling chops who enjoys the challenge of making creative work scale and feel fresh at the same time. We're looking for someone with a wide range of styles and strategies in art, design, and storytelling. The ideal candidate will have experience working with machine learning technologies and will involve collaborating closely with product managers, data scientists and engineers for image generation models, ensuring they produce high-quality results.

This role will be a key contributor to the ideation, design and art direction of our promotional assets through guideline and tooling development. While the Design Standards Lead isn’t expected to work directly on title launches, their expertise influences our team’s creative output at scale.
 

Key Responsibilities

• Collaborate with cross-functional teams to integrate design principles into our initiatives

• Evaluate and provide feedback on the visual output of machine learning models to ensure alignment with artwork standards and aesthetic goals

• Offer expertise in design trends and principles rooted in industry standards and data-driven insight, allowing our guidelines to be fresh and relevant to global teams

• Work closely with cross-functional teams, including designers, creative strategists, data scientists, product managers and engineers

• Working across global teams to define, discuss, update and maintain guidelines across artwork and motion design to ensure our standards remain relevant to members and maximize opportunities for innovation 

• Understanding evolving product and business goals (e.g. new UI, genre, etc) and recommending appropriate visual standards from creative, technical and editorial perspectives

• Partnering closely with production, tech and ops partners to ensure tools and workflows are in service of creative excellence principles and standards

• Leveraging key insights to develop a POV on potential implications of new areas and downstream impact for local and operations teams and key functional stakeholders
   

What do you need to succeed?

• 10+ years of experience with content strategy and production  in a creative studio, tech platform, media company or agency

• Demonstrated expertise in art direction and advanced proficiency in design software

• Proven project management proficiency in organizational tools and methods

• Excellent written and verbal communication skills

• Demonstrated track record of editorial judgment and critical thinking

• A thorough understanding of GenerativeAI and machine learning technology and creation techniques

• Adaptability to change, and a selfless and team-oriented approach to work

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more detail about our Benefits here.
 

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.