Manager, Ads Marketing - Client Engagement & Audience Development

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, UCAN, based in Los Angeles.

The Opportunity 

The UCAN Client Engagement & Audience Development Manager will be responsible for developing strategies that optimize client interactions, ensuring that each customer feels valued and understood. By leveraging CRM tools, they can analyze client data to tailor marketing efforts, anticipate client needs, and provide bespoke solutions that drive satisfaction and retention. 

Moreover, this person influences hospitality initiatives, such as events and personalized communications, that deepen client engagement and showcase the company’s commitment to nurturing long-term partnerships. As a result, the marketing team becomes more adept at building a loyal client/partner base, increasing client lifetime value, and ultimately driving business growth.

Core Responsibilities: 

• Event & Support: Collaborate with Ads Marketing (Marketplace Engagement Team) & Events to ensure seamless execution of B2B events, including coordinating client comms, managing logistics, and addressing client needs before, during, and after events.

• Concept Development: Collaborate with Ads Marketing (Marketplace Engagement Team), Creative and Events to implement innovative hospitality experiences that enhance client engagement, including themed events, unique dining options, and interactive activities tailored to client preferences.

• Vendor & Venue Coordination: Identify and collaborate with vendors and venues to create memorable hospitality moments, ensuring high-quality service and seamless execution throughout the event.

• Client Relationship Management: Work with Ad Sales, Integrated Marketing and Brand Partnerships to cultivate and maintain client/partner relationships to ensure CRM data hygiene, measure client engagement across events and select scaled channels, proactively identify creative and strategic opportunities to collect client information

• Feedback & Improvement: Gather and analyze client feedback post-events to assess the effectiveness of hospitality initiatives, making data-driven adjustments to improve future experiences and meet evolving client expectations.

• Data Analysis & Reporting: Analyze client engagement and event participation data to develop insights and strategies for optimizing client lists and improving event outcomes.

Qualifications:

• 8-10+ years of experience in B2B/B2C marketing, events or marketing communications, with a strong focus on client engagement and marketing activations.

• Proven experience in client relationship management, with a focus on enhancing client hospitality and ensuring a positive experience during key business interactions.

• Strong proficiency in CRM software, with demonstrated ability to maintain and improve data hygiene, ensuring accuracy and completeness of client information.

• Excellent communication and interpersonal skills, with the ability to engage and build rapport with clients across various touchpoints.

• Detail-oriented and organized, with a track record of effectively managing client data and implementing processes to optimize client interactions and data integrity.

• Ability to design and implement strategies to elevate client experience, leveraging feedback and industry best practices to continuously improve service delivery.

• Experience in collaborating with cross-functional teams to align client hospitality efforts with overall business goals and drive client satisfaction.

• Analytical skills to assess CRM data and client feedback, providing actionable insights to enhance client engagement and support strategic decision-making.

• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $215,000 - $315,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.