Manager, Brand & Slate Marketing, India

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking for a Creative and Strategic Marketing Manager to join our team for Brand initiatives, and Title marketing (Global IPs + Licensed). In this role, you’re responsible for crafting and executing 360* marketing campaigns promoting our brand, content, and product to consumers in the region - with the goal of identifying the right audiences, driving relevance, creating consumer value, and generating conversation.

The ideal candidate is creatively strong and eager to create impactful, scaled work that gets people talking. You have a strategic mindset, using data and insights to guide your decisions but you also rely on your experience and intuition. You have a proven track record of leading brand projects from strategy inception through to successful launch. Your passion for entertainment, whether it’s series, films, or Live content, allows you to understand and connect deeply with different types of audiences across India. You have an entrepreneurial mindset and a bias towards taking action, and you can socialise easily in a team with lots of cross-functional partnerships. You are a collaborative team player who fosters positive dynamics within the team and with partners, contributing selflessly to Netflix’ success in India. You are an unusually responsible professional that will thrive in our unique culture. 

Key Responsibilities:

• Develop and articulate clear, concise marketing strategies that position Netflix and our titles in a way that resonates with the fans and consumers

• Develop and execute detailed go-to-market plans, ensuring alignment between strategy, creative execution, and business objectives for Brand and Content, both 

• Manage relationships with both internal and external partners. eg. filmmakers and creators, Global teams, XF partners, ensuring they understand (and are bought into) how we’re bringing content and brand to life in market

• Identify agencies, brief, and manage the day-to-day with the (creative, media, production, etc), ensuring their work delivers maximal impact.

• Budget management, ensuring we allocate our funds in the best way.

• Work on special projects; stunts, content creation, digital activations, events, acquisition campaigns and more.

Requirements:

• 8+ years of professional experience in managing Internet first brands 

• Experience in developing 360° marketing campaigns from scratch, including strategic positioning, audience identification, media strategy and launch roadmaps.

• Proven track record of creating creatively excellent work that generates impact.

• Experience working with media agencies on planning / buying for large 360 campaigns and a strong understanding of the social landscape and key platforms relevant to our consumers.

• Concise and clear communicator. 

• Ability to autonomously lead and manage multiple time-sensitive projects simultaneously. 

• A self-starter that can easily connect the dots, see opportunities and get things done.

• A professional that will thrive in our culture of responsibility and freedom.

• An understanding of the South entertainment market would be a plus. 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.