Manager, Communications - Consumer Products & Live Experiences

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Opportunity

Do you live and breathe entertainment and the business of entertainment? Do you stay ahead of the curve and take in the latest films, TV shows, and games across different services? Are you passionate about fandom, culture, retail and the experiences and world-building extensions that take entertainment beyond the screen? Are you interested in the executives, deals, and partners who make it happen? Do you thrive in a fast-paced, ever-changing environment?  Are you a creative thinker who loves finding solutions to tricky problems or new angles to pitch stories? If this sounds like you, we are looking for you to join our team!

The Role

The Manager, Communications will be part of the Communications team responsible for promoting and protecting Netflix’s reputation for series, films, and games.  In addition to helping define the Netflix narrative through proactive press stories, this role will lead on communications strategy for our growing portfolio of Consumer Products and Experiences business, including but not limited to: campaign planning and execution, product and experience launches, franchise and brand management, media relations, issues management and executive communications. This role is based out of the Los Angeles office and reports to the Director, Communications.

Our ideal candidate will be a strategic thinker, strong communicator, and a relationship builder with strong press relationships and a proven track record in pitching, securing and shaping strategic press coverage. We’re looking for a creative and collaborative team player who thrives in a fast-paced, dynamic environment and is an entrepreneurial self-starter unafraid to take calculated risks. They will have a finger on the pulse of culture with experience leading campaigns for entertainment, media, retail or lifestyle companies, including working directly with creators, talent, licensing and retail partners, representatives and the press. They will be able to make wise decisions and exercise sound judgment even when faced with ambiguity.

Key Responsibilities

• Develop and implement communications strategies, messaging and plans amplifying Netflix’s franchises, consumer products and experiences, including: retail product launches, pop-up and permanent retail storefronts, restaurants and fan experiences. 

• Craft strategic campaigns, brand and franchise narratives, and impactful press pitches to proactively secure press coverage that elevates Netflix’s reputation for a broad and diverse range of entertainment. 

• Provide counsel and partner closely with executives, publicity, marketing, consumer products, experiences, and other cross-functional teams to shape long term strategy, tell stronger brand and franchise stories, and manage issues.

• Work closely with external partners across consumer products and experiences to guide and align communications strategies and optimize plans for Netflix and franchise positioning and maximum press coverage.

• Secure, prepare, and coordinate executive interviews and speaking opportunities. 

• Advocate for Netflix with consumer, business and trade media, industry influencers and other third parties. 

Qualifications

• 8+ years of experience in corporate or agency settings preferably within entertainment, media, retail, lifestyle or technology industries 

• Background in journalism also highly relevant

• Skilled storyteller who can thoughtfully craft narratives and boil down complex concepts into succinct and effective press pitches 

• Strong media relationships at traditional and emerging entertainment, consumer, trade and business outlets across broadcast, print, online and digital.

• A curious and ambitious self-starter with a pulse on what makes for culture-defining conversations and an ability to put Netflix at the forefront 

• Ability to leverage insights, develop and secure stories aligned to company priorities

• Passionate about the evolving entertainment landscape with a strong working knowledge of social platforms and trends

• Strong track record in handling and successfully delivering on a high volume of complex projects and tasks 

• Clear and concise communication style; strong written and verbal skills

• Meticulous organizational skills, good judgment of brand and comms risks, and effective time management

• Have a point of view, and able to offer a unique perspective and voice

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $160,000 - $320,000. 

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.
 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.