Ads Measurement Lead BR

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our Team
The advertising team is charged with building a new, best-in-class ads organization to establish Netflix as a must-buy for advertiser partners and to drive advertising revenue across 12 global markets, including Mexico and Brazil. The ad measurement team is responsible for building audience insights and measurement solutions from the ground up while developing both foundational and innovative strategies to enhance our overall advertising sales efforts.

Summary
Netflix’s Ad Measurement team is looking for a Measurement Lead of Audience and Marketplace Insights. This role involves supporting our internal clients in Mexico and Brazil by transforming internal and external data into meaningful data points and actionable insights, addressing strategic business needs. The ideal candidate will collaborate with various teams and partners to develop audience measurement solutions and establish data points that drive Netflix's growth. If you're a detail-oriented self-starter who excels in collaborative environments, Netflix could be the right fit. Discover more about our culture by reading "Seeking Excellence," our company credo.

In this role, you will:
Collaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.
Liaise with cross-functional partners, DSE and Consumer Insights, to identify data and insights to be used to build key narratives concerning the Netflix audience and service. 
Lead third-party research while managing relationships with vendors and external measurement and research partners.  
Provide marketplace positioning and storytelling customized for sales (verticals and clients) by triangulating internal and external data and insights. 
Assist in crafting thought leadership by understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape
Support the Advertising Sales team with research and analytics, including but not limited to audience data, site metrics, normative data, and title reporting.

About you:
6-8 years media research experience at Streaming, TV, or digital media company.
Dual TV/Video and digital experience is a plus.
Strong knowledge of the advertising landscape, across digital, CTV or streaming, and/or TV and various methods of buying.
Experience working with syndicated measurement tools (i.e., Nielsen, Kantar- Ibope, GWI, TGI, etc.) and/or familiarity with 3rd Party vendor solutions (i.e., Kantar, Ipsos, panels, etc.).
Experience running campaign effectiveness studies and analysis, including brand lifts, incrementality (MMMs, MTA), etc., is a plus.
Proven ability to turn complex data into clear, actionable insights and narratives tailored to advertisers.
Knowledge of quantitative and qualitative research methodologies.
Excellent verbal and written communication skills, comfortable presenting and leading meetings. 
Self-starter with expertise in managing large-scale, complex projects.
Strong strategic thinking, planning, and analytical skills.
Loves to get into the weeds and can see the big picture.
Open to innovating, challenging assumptions, and implementing better approaches.
A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
Experienced and at ease with diverse cultures and working in international environments.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.