Business Consultant - Retail Media

About the role

In addition to its core business Mirakl has recently announced the launch of a new global Retail Media technology (Mirakl Ads) to empower Marketplace operators to operate successful Retail Media programs. 

As  Business Consultant for Mirakl Ads, reporting to the Manager of Customer Success, your primary mission is to support Mirakl Ads clients to optimize their Ads revenues through the use of Mirakl Ads. 

The ideal candidate will be a self-motivated, entrepreneurial and natural born networker with solid knowledge of the Advertising landscape.

What you will do at Mirakl:

The Business Consultant will have a strong impact on Mirakl Ads growth, managing a portfolio of key clients either newly signed or live clients.

During the project phase, the Business Consultant will:

• help our clients understand the Mirakl Ads model and key success factors, define the right organization and anticipate the impact on the existing organization
• conduct tailored workshops for our clients' key business owners to prepare for their successful Mirakl Ads launch
• work closely with our clients to set up a sharp commercial action plan and implement the right KPIs to drive efficiently the Mirakl Ads activity
• train our clients in the use and optimization of the Mirakl Ads platform and the onboarding process
• set-up regular contact with our clients' main points of contact and make sure the project stays on track until the "Go live"

During the run phase (once Mirakl Ads has been launched), the Business Consultant will:

• Set-up an adapted Mirakl Ads strategy, build personalized action plans with every client and follow their implementation

• Define and analyze the right KPIs to boost his/her clients’ performance and optimize Ads revenues from Mirakl Ads clients (publishers) by incentivizing and supporting them in their daily use of Mirakl Ads (eg : number of placements, ads campaigns configuration, etc….)

• Participate and present in recurring business review meetings (internal / external), in particular reports to Mirakl Ads clients. Provide strategic and relevant recommendations and growth drivers to the client’s teams and C-levels
• Share case studies and data that can be useful to the client.

As one of the first team members of a new activity :

• Define the operational processes and tooling of the business consulting activity in order to provide a lean execution of the operations, with minimal costs. Whenever relevant, collaborate with the BI teams to analyze our clients activities in order to identify growth opportunities and monitor their advertising network performances. 
• Support Mirakl Ads sales cycle and join client facing pitches to sell Mirakl Ads Sales House
• Act internally as the « voice of the Publisher » on Mirakl Ads and advise the broader Sales, Customer Success and Product teams on how the products fit and solve their needs. 
• Act as a Mirakl Ads product user : collect insight, provide feedback, identify workarounds
• Remain updated on market trends and challenges affecting the Retail Media industry as well as collecting competitor intelligence
• Thanks to a solid background in advertising, 
• identify ads diversification opportunities for our clients and align with the product team in order to elaborate the appropriate product strategy.
• bring your vision and participate in meetings with adtech partners in order to define the best position for Mirakl in the adtech value chains and the route to success for our global Advertising Services initiative.  

What Mirakl is looking for in a Candidate:

• Master’s Degree in Business or Engineering
•  3 + years of experience in adtech, preferably with a retail media experience or in a Publisher company. 
• Solid knowledge of eCommerce, marketplace and online advertising and more specifically an understanding of adtech value chains
• Excellent communication and presentation skills
• Strong client-facing and project management skills
• A highly business-driven individual with strong analytical skills who thrives in dynamic environments
• Someone keen to participate in a growing, “start-up” style, work experience and shape the Mirakl Ads business consulting processes.
• Fluency in both German and English  – any additional language will be a great asset in the context of international expansion
• A self motivated & energetic person who thrives in a fast-paced environments with experience managing multiple internal stakeholders to deliver commercial goals
• Strong organisation skills coupled with attention to details
• Able to travel internationally whenever required