Marketing Operations Analyst

We are seeking a motivated and detail-oriented Marketing Operations Analyst to join our Revenue team at Mirakl, a leading SaaS software company. This junior-level role is ideal for someone eager to kickstart their career in marketing operations, gain hands-on experience with marketing technologies, and contribute to the optimization of our marketing processes.

Key Responsibilities:

• Data Management and Analysis
• Assist in managing and maintaining the integrity of the marketing database (e.g., marketing automation platforms, campaign management tools, other marketing tools)
• Collect, clean, and analyze data to generate actionable insights for marketing campaigns and performance tracking.
• Create and maintain regular marketing performance reports and dashboards (e.g., lead funnel metrics, ROI analysis).
• Campaign Operations
• Support the execution of marketing campaigns across multiple channels, ensuring proper setup and tracking in marketing automation tools.
• Collaborate with the marketing and sales teams to align lead management processes, including lead scoring and routing.
• Troubleshoot and resolve operational issues in marketing campaigns, such as tracking discrepancies or email deliverability challenges.
• Technology and Tools
• Help administer and optimize marketing tech stack (e.g., HubSpot, 6Sense, etc).
• Learn and implement best practices for using marketing automation and CRM tools to enhance efficiency.
• Research and recommend new tools or technologies to improve marketing operations and reporting.
• Process Improvement
• Document and streamline marketing processes for scalability and efficiency.
• Collaborate with cross-functional teams to improve data flow and integration between marketing, sales, and other systems.

Qualifications:

• Bachelor's degree in Business, Marketing or a related field, or equivalent experience.
• 1-2 + years of experience ideally in B2B or SaaS environment
• Proficient in the use of Hubspot & Salesforce. 6Sense is a plus.
• Familiarity with Excel or Google Sheets.
• Strong analytical and problem-solving skills, with an eye for detail.
• Eagerness to learn and take on new challenges in a fast-paced environment.
• Excellent communication and collaboration skills.
• French & English fluent.