Associate Director, Brand Marketing

HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.

You will...

• Help drive the brand vision and day-to-day decision making for all HelloFresh brands
• Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
• Oversee the sourcing and implementation of all brand partnerships
• Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
• Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
• Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
• Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
• Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity

You have...

• 7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries
• 2+ years brand partnership experience
• Experience leading a team
• Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
• Full-funnel, multi-channel marketing experience
• Exceptional communication skills, both written and verbal
• Fluency in both organic and paid channel strategies
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Proven experience and passion for working across functions and with senior leadership
• Balance of creative and analytical thinking
• Bachelor's degree

You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.