{T&A OGILVY} DIGITAL DATA SPECIALIST – (HCMC BASED) – VIETNAMESE CANDIDATES ONLY

Job summary:

In this role, you will work with data and creative technology to develop effective communication solutions for clients. You will play a key part in optimizing digital marketing performance across channels, leveraging technical tools and insights to drive impactful campaigns. The ideal candidate has a strong analytical mindset, creative problem-solving skills, and a solid understanding of the systems and technologies required to execute seamless omnichannel strategies.

Responsibilities:

Data Analysis & Visualization

• Collect, clean, and process large datasets to uncover actionable trends and insights.
• Translate complex data into clear, visually engaging dashboards and presentations for internal teams and clients.
• Partner with creative teams to embed data visualizations into advertising materials, enhancing campaign storytelling.

Campaign Framework Development & Optimization

• Collaborate with internal stakeholders to design data-driven campaign strategies.
• Use insights from audience behavior, market analysis, and campaign performance metrics to refine strategies.
• Provide guidance on optimizing campaigns for specific goals, such as brand awareness, engagement, or conversions.

Campaign Performance Reporting

• Regularly monitor and evaluate campaign performance against key performance indicators (KPIs).
• Generate detailed reports with actionable insights to guide future strategies.
• Communicate findings in a manner that resonates with both technical and non-technical audiences.

Influencer Analytics

• Analyze influencer data to assess their impact on campaign objectives, such as reach, engagement, and conversions.
• Support the influencer marketing team in identifying suitable partners and optimizing partnerships.
• Stay updated on trends in influencer marketing to ensure alignment with industry standards.

Technology for Creative Solutions

• Research and recommend emerging technologies that can elevate campaign creativity.
• Integrate tools like AI, AR, and other innovative solutions into advertising campaigns to enhance engagement.
• Provide training and guidance on leveraging technology within the creative team.

Quality Assurance

• Implement robust data validation and quality control processes to ensure accuracy and reliability.
• Collaborate with data providers and stakeholders to address and resolve discrepancies.

Continuous Learning & Development

• Monitor industry trends and advancements in data analytics, marketing technologies, and creative solutions.
• Attend workshops, conferences, or online courses to stay at the forefront of the field.
• Share learnings with the team to foster a culture of innovation and growth.

Desired skills & experiences:

Essential

• Education: Bachelor’s degree in Data Science, Statistics, Marketing, or related fields.
• Experience: Proven experience (1-3 years) in data analysis, with a preference for advertising or creative industries.
• Technical Proficiency: Skilled in data analysis tools and data visualization platforms like Tableau or Power BI.
• Attention to Detail: Ability to manage and analyze large datasets with precision.

Preferred

• Familiarity with social listening platforms 
• Experience in influencer analytics, including evaluating performance metrics.
• Knowledge of audience segmentation and the ability to build detailed audience profiles.
• Understanding of marketing technology tools and platforms (e.g., Google Analytics).
• Strong interpersonal and communication skills to explain insights clearly to diverse teams.

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.