Social Strategist

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

The Social Strategist will be a crucial part of the team, working alongside Creative, Category, Intelligence, and Community team. We’re looking for a seasoned social strategist who has mastered foundation strategic thinking and creative problem-solving skills and can apply their craft to a variety of mediums, with a particular focus and passion for social media and social-first thinking.

What You’ll Do 

• Holistic Social & Influence strategist capable of curating intelligence into social innovation to drive brand and business results from great end-to-end social & influence.
• Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
• Develop an inspiring strategic direction for social and/or influence toolkit, that meet client objectives in the areas of social media strategy, digital platform and campaign development, research, content amplification and analytics, and work collaboratively with S&I Stewardships in delivering it.
• Responsible for setting objectives, benchmarks and KPIs together with E2E lead & SX creative strategist.
• Be the “go-to” thought leader and expert in driving integration between social, influence strategy and engagement planning within ASP SX network.
• Create synergies between social and other disciplines: PR, E2E, Data & Analytics, O2O, and Media.
• Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem.
• Be the key player in new briefs representing the agency and the social expertise.
• Build strong relationship with creative leaders and creative community.
• Stay abreast of global cultural trends and industry updates and proactively develop timely content strategy for real-time content.

What You’ll Need  

• CPG experience
• Respectful but provocative attitude, capable of pushing thinking, but understanding when to dock the boat.
• 3-5 years of experience working on digital strategy and social strategy with agency experience.
• Proven successful collaboration with complex, multi-disciplinary teams.
• The cultural competencies required to work effectively in diverse teams.
• Must be able to maintain composure in a fast-paced, deadline-driven environment.
• Proven experience in brand and communications planning.
• Proven successful collaboration with creative leaders and complex creative teams.
• Proven ability to plan and create impactful social campaigns and toolkits
• Proven thought-leader and passion for the social and influence.
• Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
• Strategically strong. Understands the client’s business and is able to connect business challenges with impactful strategy that drive business results.
• Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations.
• Excellent interpersonal, communication, organizational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
• Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
• Proven confidence negotiating with and influencing peers and senior clients.
• Hold the position of trusted partner and advocate to clients, providing advice and guidance.
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
• Interest, experience, and/or comfort level in working on a leading FMCG global brand.
• True passion for food and beverage vertical.
• Willingness to learn, explore, and reinvent.
• Proactive and a self-starter.
• Positive attitude and ability to work under tight deadlines.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.