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Context
The Senior Manager, EMEA Marketing Planning: Social & Partnerships is a new role on the EMEA Marketing Planning team. The successful candidate will be a driving force for Social and Partnerships connectivity in EMEA - liaising with both internal cross-functional teams (e.g. Brand Partnerships, Social Marketing, Title Marketing) and external social platform partners (e.g. Meta, TikTok), to drive strategic and operational excellence.
The Senior Manager will lead a small team - currently consisting of two Coordinators - and report directly to the Director of EMEA Marketing Planning & Operations. As a seasoned thought partner to EMEA Marketing teams, the Senior Manager will focus on the below three core areas of responsibility.
Core Impact Areas:
EMEA Operations Leader
Establish the new EMEA Social & Partnerships Planning pod, continually assessing and proactively adapting the direction and scope of the team in line with ever-evolving business needs.
Become a trusted senior Operations leader with the EMEA Marketing team: pioneering operating models, optimising functional dynamics, and identifying new areas for opportunity, efficiency and partnership.
Strategic Partner: EMEA Social Marketing
Serve as a key strategic partner to EMEA Social Marketing leads, maintaining a deep understanding of local market strategies, insights and best practices.
EMEA representative for socially-relevant workflows and initiatives, bringing together EMEA Social Marketing leads in relevant forums, and driving ongoing regional discussions around scalable projects, campaigns, insights and learnings.
Establish central connectivity with external social platforms regarding regionalised organic partnerships.
Craft and manage a learning agenda between regional platform partners and EMEA Social Marketing leads, fuelling organic social excellence pan-EMEA.
Support the Coordinator, EMEA Social Planning in social tooling, data & analysis and regional social platform projects.
Strategic Partner: EMEA Brand Partnerships
Serve as a key strategic partner to the EMEA Brand Partnerships team: driving regional workflow development, and fostering global and regional alignment from upstream planning through to campaign delivery - managing the interplay between branded content / sponsorships packages, and the Netflix marketing ecosystem.
Build and maintain relationships with EMEA Brand Partnerships teams across UCAN, LATAM and APAC to drive regional alignment and prioritisation.
Support the Coordinator, Partnerships Planning in driving holistic purview across all EMEA Brand Partnerships campaigns: overseeing day-to-day operations with relevant agencies, planning timelines, pioneering workflows and project managing campaign execution across various countries and languages.
Team Management
Lead a small team of talented marketeers - inspiring individuals, providing coaching, and identifying new areas for team and personal development.
Drive regional Social & Partnerships Planning team strategy, laddering up to the overall vision of the EMEA Planning & Operations group.
Support direct reports with issue escalation and crisis management.
Drive ongoing innovation & efficiencies within day-to-day team ways of working, R&Rs and partner team connectivity.
Key Qualifications
The role will require 8+ years of experience in strategic marketing (social, digital media, partnerships), and is best suited for someone with prior people management experience. Previous lived and/or working experience across multiple EMEA markets will be valuable, but is not essential.
Required Skills
Deep, demonstrable experience in marketing operations and planning, with expertise in building scalable frameworks, and managing, developing and executing regional workflows and processes.
Natural people leader, with ability to build strong relationships and work across many internal cross-functional teams and markets.
Strong experience in the development of 360 marketing campaigns, from strategy to execution, with a working understanding of the role that partnerships (brand partnerships, consumer products, etc) play within the overarching campaign.
Desired Skills
Deep knowledge of major social platforms including TikTok, YouTube, Facebook, X, and Instagram, along with a strong interest in online trends and digital landscape.
Strong understanding of social media data/analytics and platform ads management tools, using both data-driven insights and intuition to enhance content engagement and optimize performance.
Specific experience in brand partnerships marketing, with a focus on paid digital media and social media-driven content and campaigns.
In-depth knowledge of brand collaboration workflows and branded content placement.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
