Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About The Team
The Ads Commercialization team develops holistic local, cross-regional, and global strategies to deliver unparalleled value to clients while fueling Netflix’s growth. Through seamless collaboration across numerous internal teams, we build advertising solutions that exceed expectations and drive meaningful outcomes. We ensure that Live, Sponsorship, and Custom programs are supported by commercial models that optimise ad revenue, client performance, and overall value for Netflix. A critical part of our success is dependent on driving effective collaboration across teams and establishing globally consistent and locally flexible solutions.
About The Role
This EMEA (5 EU Markets: DE, ES, FR, IT, UK) role will focus on developing commercial go-to-market models for all custom sponsorship opportunities [not inclusive of Live]. A core mission will be to work cross-functionally to develop and scale high-impact advertising opportunities tailored to each regional market across scripted/unscripted titles/concepts that involve one or more of the following:
Direct connection/association with our IP [integrations, extensions, or co-marketing]
Custom content development
Non-working investment [production, talent, event activation, etc.]
Netflix ecosystem extensions [Consumer Product, Brand Partnership, Gaming, Experiences, etc.]
Multi-year, standard & custom investment windows [ie, non-calendar/upfront year-based
In this role, you will:
Collaborate with Brand Partnerships in developing holistic commercialisation strategies for our global, pan-regional and local priority titles and the roll out of go-to-market sales materials, guidance and training specific to EMEA.
Partner with Finance & Strategy (F&S), Marketing Partnerships, Product and Revenue Yield Analytics (RYA) teams to forecast, price, and package advertising programs tailored to the EMEA region.
Work with Legal, Business Affairs, and Content teams to stand up regional commercial sponsorship and integration models.
Partner with the EMEA Sales team and Brand Partnerships to help inform account/advertiser opportunity prioritisation and GTM sales strategy
Ensure yearly and multi-year sponsorship frameworks align with other regional and global approaches and priorities
Collaborate with Ads Research and Consumer Insights to develop measurement and insights capabilities that support monetisation models.
Develop, in conjunction with Business Operations and Marketing Partnerships, revenue and program tracking mechanisms to ensure annual objectives for the EMEA region are met or exceeded.
Track and evaluate competitive offerings within EMEA to ensure Netflix provides best-in-class advertising solutions.
Provide guidance and input on product capabilities as part of regular internal innovation initiatives.
Work with Ads Marketing to ensure up-to-date and compelling case studies are available for use by sales teams in the market
Partner with the Enablement team to ensure regular training and sales tools are available
About You
Experience: 7+ years of sales/monetisation experience, specific to integrated marketing, and/or sponsorship programming.
Cross-Platform: Deep experience and understanding of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
Regional Focus: Proven expertise within the EMEA market, with an understanding of the unique characteristics and opportunities of this region; multiple languages (French, German, Italian and/ or Spanish) a big plus.
Collaboration: Ability to collaborate upstream with content and creative teams during the concepting and ideation phases of ad programs.
Adaptability: Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach to evolving challenges and opportunities.
Curiosity: A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
Client Insights: Deep understanding of how clients and agencies value and negotiate Integrated Marketing opportunities to inform Marketing and Sales initiatives.
Innovation: Demonstrated track record of challenging the status quo and successfully implementing innovative approaches that drive revenue.
Entrepreneurial Spirit: Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organisation.
This is an exciting opportunity to play a pivotal role in shaping the future of Netflix’s ad-supported offerings in the EMEA region. If you’re passionate about creating innovative advertising solutions, thrive in a fast-paced, dynamic environment, and excel at turning complex challenges into meaningful opportunities, we’d love to hear from you.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
