Senior Customer Marketing Manager

The Role

As the Customer Marketing & Advocacy Manager, you will play a crucial role in turning satisfied customers into passionate advocates for our brand. You will be responsible for creating and managing our customer marketing and advocacy program, which aims to deepen engagement and relationships with our customers and create customer enthusiasm for TravelPerk.

What will you be doing?

• Design and implement a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages TravelPerk customers as advocates and their role in delivering growth
• Design & implement a company-wide customer communication strategy to create greater engagement and awareness of TravelPerks features & value proposition
• Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses
• Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle 
• Develop and roll-out TravelPerk customer referral & customer reference programs
• Develop marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2
• Establish and manage a customer advocate community, including collaborating with local marketing and account management to drive regional 1st-party events, fostering peer-to-peer interactions and knowledge sharing
• Build programmes such as Customer Advisory Board (CAB), User Days, reference, and recognition programs to acknowledge and reward TravelPerk advocates for their support.
• Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events
• Define KPIs for the impact of the customer advocacy program, including advocacy-driven revenue growth, improvements in customer satisfaction metrics and overall contribution to brand metrics

What you will need to succeed?

• 7+ years experience within customer marketing/advocacy, specifically within B2B SaaS products
• The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
• Self-motivated with a passion for building and nurturing customer relationships.
• Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new
• Experience in managing and forecasting budgets would be beneficial.

Our Benefits

💰 A competitive compensation package, including equity options in TravelPerk;

🌴 25 days annual leave plus bank holidays;

💼 Company Pension Plan with Aviva; 

💊 Private medical insurance from Bupa;

🙌 Life insurance with Zurich;

🧘‍ Income Protection + Wellbeing App with Unum;

🦷 Access to voluntary dental insurance through Bupa;

🚲 Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;

💪 Discounts on 12-month gym memberships with GymFlex;

💙 iFeel - a mental health support tool with access to therapists year round;

🎟️ Access to a wide variety of discounts and rewards;

🥳 Unforgettable TravelPerk events, including our spectacular annual summer party;

👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors;

🫶 16 paid hours per year to volunteer for a cause of your choice;

🌎 A ’Work from anywhere’ in the world allowance of 20 working days per year.

📈 Exponential growth opportunities