Manager, Marketing Business Operations - Testing & Analysis

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketing Business Operations (BizOps) team drives business growth, brand engagement, and the efficient use of resources by unlocking new capabilities and insights for Marketing. BizOps works with teams across the company to build, connect, and improve the global data and technology needed for Marketing to deliver maximum impact. The team is visible throughout the organization, which depends on BizOps perspectives to inform important decisions and execute highly visible special projects that drive the ongoing growth and scalability of the marketing business.

BizOps is looking for a Manager to help execute a roadmap for marketing testing and analysis that will influence the strategies and decisions of the Marketing organization. The BizOps Manager will primarily oversee the global learning agenda for Performance Marketing to standardize measurement, unlock new capabilities, evaluate business impact, and define best practices. This role will partner across a diverse set of stakeholders including global marketing, data science, engineering, and finance. They will also be external facing, working closely with advertising and insights platforms with whom we are experimenting.

Key Responsibilities:

• Translate business objectives and strategic opportunities into a learning agenda and testing roadmap for marketing in partnership with our marketing science partners

• Lead the end-to-end project management of Performance Marketing A/B tests and quasi experiments, including managing budgets, timelines, reporting, and communications

• Analyze marketing performance, engagement, and operations data and synthesize into actionable information that influences strategies and tactics via exec-friendly materials

• Identify the technical requirements needed to enhance our marketing capabilities and partner with product managers and engineers to prioritize OKRs and implement solutions

• Be a thought partner and subject matter expert to marketing, data science, finance or other XFN on analyses, pilots, and special projects that leverage digital marketing data

The Ideal Candidate Is/Has…

• 7+ years in marketing analytics, strategy and operations, management consulting or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction

• Expertise in digital marketing and/or entertainment preferred

• High comfort level executing comprehensive analyses, partnering deeply with data scientists/analysts/engineers, and shifting between the macro and the micro

• Experience managing a learning agenda and implementing experiments, tests, and pilots

• Exceptionally strong written, verbal, and visual communication with the ability to 1) translate data into actionable insight, 2) engage a variety of stakeholders (technical and non), and 3) influence the business

• Proficiency in modeling via Excel, experience or strong interest to learn BI tools such as Tableau, and ability to quickly learn new reporting tools and data sets

• Is resourceful, endlessly curious, and has a high comfort level managing complex initiatives

• High tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced environment

• Respect, understanding, and enthusiasm for the Netflix culture

 At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. 

The overall market range for roles in this area of Netflix is typically $200,000 - $350,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment.  Learn more here.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.