Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
THE ROLE
The Netflix Marketing team seeks a creative marketing leader with passion and expertise in LIVE programming.. Reporting to the Sr. Director of Live Events Marketing, the Sr. Manager of Live Events Marketing will take the lead on building marketing campaigns and fan events with sharp, sophisticated and bold thinking, ensuring the execution of each campaign is excellent both internally (strategies, cross-functional collaboration) and externally (campaigns, creative assets, partnerships.) This leader will oversee the marketing strategy for tentpole Netflix Live programming, including sports events, musical competition series, and fan events like TUDUM and Netflix is a Joke Fest. The Netflix approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation.
RESPONSIBILITIES
Gain alignment on campaign strategy and objectives across the MarComms org.
Ensure campaigns are delivered on time, on budget, and achieve cross functional goals.
Lead 360 creative marketing initiatives to success on a vast slate of live events – from strategy development to creative execution.
Responsible for developing and applying a strategic framework to campaigns to ensure all projects and campaign goals ladder up to Netflix’s greater business goals.
Partner with content, publicity, and product promotion as it relates to campaign and brand integration into title campaigns.
Stay aligned with Partner Marketing and Ad Sales to help drive business goals for LIVE Events.
Provide high level partner, filmmaker & showrunner / talent management and support across the LIVE events slate.
Accountable for budget, scope, and deadlines for campaigns.
WHO WE ARE LOOKING FOR
You are a natural leader and able to think creatively across a range of different challenges and opportunities.
You thrive in ambiguity, are agile, and can quickly pivot strategy and creative as necessary
You’re a logistical wizard who can navigate complex and changing internal systems
You have a hyper connection to culture and have a strong instinct for what drives conversation and resonates with audiences
You have a proven track record of building impactful, world-class, culturally relevant creative campaigns that connect with audiences and break through the zeitgeist.
You can conceptualize and articulate creative strategy and big ideas that people will rally around. You understand how to tell a strategic, compelling and cohesive story across multiple platforms.
You are an exceptional cross functional partner that can effectively communicate internally as well as to show runners, talent and talent representatives as needed.
You actively leverage data & insights, and are not afraid to ask questions and challenge the status quo.
You have the ability to give constructive creative feedback and elevate the work of others while enabling independent creatives to do their best work.
EXPERIENCE
8+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand (Nike, Adidas, Apple, etc.) or creative/advertising agency.
Experience in activating new ideas/creating new opportunities across the business in service of an initiative, namely with key cross functional partners like brand partnerships, gaming, consumer products and ad sales.
Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills.
Experienced in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top-of-market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $285,000-$425,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
