Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Integrated Marketing Manager - Sponsorship Solutions
This role will be part of Integrated Marketing and Sponsorships, a new team responsible for developing and disseminating solutions for a growing set of global advertising partners, eager to unlock the value of our IP and distinct advertising products and services that only a global streaming leader can offer.
The Integrated Marketing Manager will work closely with internal stakeholders to package industry-leading advertising sponsorships that strategically support advertisers’ growing demand for scalable solutions across our series, films and live events. This person will work closely with our commercialization team to identify priority titles, build-out elements across streaming, digital and social, assign pricing tiers and deploy the offerings to our sales teams.
THIS ROLE REQUIRES:
Ability to develop best-in-class advertising solutions for brands to align with single title, custom Ad formats and tentpole moment sponsorships both proactively and in response to client RFPs
Developing highly effective narratives and sales materials that highlight the vast advertiser benefits in aligning with Netflix IP and sponsorship opportunities.
Becoming an expert in our ecosystem of ad formats to best package effective solutions around key cultural and high-impact advertiser moments.
Spearhead cross-functional collaboration, including but not limited to our Sales Commercialization, Content, Social, Audience Insights and Marketing organizations, to develop market-leading sponsorship and packaging opportunities.
The candidate must have a background in developing and maintaining tracking systems for sponsorship offerings.
Experience working with TV, streaming and social platforms.
Ability to handle several projects at the same time.
Have the criteria to differentiate priorities.
Self-driven and self-starter
The candidate must be organized, structured and have a sense of urgency.
WE SEEK AN INDIVIDUAL WHO:
7+ years experience in Sponsorships and Packaging within the Streaming, TV or digital video advertising space
Strong experience in partnering cross-functionally to develop marketing-leading advertising solutions
Expert at synthesizing and structuring data and insights to tell compelling narratives
Excellent communication and storytelling skills
Ability to collaborate in an environment that values team culture and inclusiveness.
Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
The candidate must be resourceful in seeking out information and elements to ensure our go-to-market materials showcase the value that Netflix sponsorships bring to advertisers
Knowledge of the ad-supported streaming space and ad tech ecosystem
Inherent knowledge of the entertainment landscape and our competitive set in the respective local markets
The candidate must be highly detail-oriented, a self-starter, and have a working knowledge of systems such as SalesForce and Air Table
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.