Specialist - Employer Branding & Campus Relations

Role Overview:

As the lead for Employer Branding and Campus Relations, you will be responsible for developing,
managing, and implementing a PhonePe’s employer branding strategy. You will play a pivotal role in
enhancing PhonePe's reputation as an employer of choice and ensuring a seamless pipeline of exceptional
talent. This role combines strategic employer branding initiatives with the execution of comprehensive
campus hiring programs to attract and engage top talent aligned with the organization’s growth objectives.

Job responsibilities:

Employer Branding:
● Design and execute a comprehensive employer branding strategy to position PhonePe as an
employer of choice, leveraging platforms such as social media, external events, publications...
● Create and maintain a robust pipeline of tailored content / creatives / videos / posts for various
platforms and target groups to engage potential talent effectively.
● Organize and participate in sponsorships, speaking engagements, mixers, and other networking
opportunities to reach and engage relevant talent pools.
● Analyze key employer branding metrics, industry trends, and campaign performance to provide
actionable insights to senior leadership and HR business partners.
● Design and implement change management strategies to support new employer branding
initiatives, collaborating closely with HRBPs and business stakeholders for successful adoption.
● Ensure a positive, seamless, and engaging candidate experience throughout the recruitment
process by identifying and implementing strategies to enhance candidate interactions.
Campus Recruitment:
● Build and execute campus recruitment programs aligned with business requirements, hiring
targets, and diversity objectives across key functions (Engineering, Analytics, Merchant, and
other Business Units).
● Represent PhonePe at campus drives, pre-placement talks, and recruitment events, ensuring the
delivery of a compelling employer value proposition. Oversee pre-placement talks, assessments,
interviews, and other campus recruitment activities in virtual, hybrid, or on-site settings.
● Leverage analytics to evaluate the effectiveness of campus programs, identify improvement
opportunities, and refine recruitment strategies.
● Identify and employ innovative sourcing methods to attract a diverse pool of high-quality
candidates. Collaborate with senior leadership to align sourcing strategies with future talent
needs.

Qualifications:

● MBA in from a Tier 1 /2 Campus
● 2 years of experience in Campus Recruitment, Employer Branding or HR COE roles
● Excellent communication, interpersonal skills and creative thinking skills
● Strong analytical skills, logical reasoning and design skills
● Exceptional project management, analytical, and interpersonal skills.
● Organized and efficient - Ability to work to tight deadlines in a dynamic environment
● Data-driven decision-making and reporting skills on recruitment and branding metrics.