About the team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty program. What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.We also have a good time outside work, but it's best if you experience it first-hand
About the role
As the Manager of Growth, your key responsibility will be to optimize how we channel user intent across different customer segments—such as casual browsers, deal-seekers, and more—while driving repeat engagement and preference for Meesho. A key focus of your role will be to expand and innovate our Deals program. You will build compelling deal constructs that keep our users engaged and drive business growth for the platform. You’ll explore various use cases for sellers, crafting effective promotional strategies, and develop enticing offerings on platform that keep users coming back. Your goal: create deal properties that captivate our audience while solving seller use-cases, all while collaborating with a high-performing team and cross-functional stakeholders.