Associate Director, Copy

HelloFresh is in search of an Associate Director of Copy to join our internal Brand Creative team. The ideal candidate will partner with the Creative Director, and Associate Director, Design, to help lead and grow our New-York-based Brand Creative Team, while helping to bring our brands to life across every aspect of the business—including setting the brand tone across our channels, executing performance-based assets, and overseeing conceptual above the line campaigns. You see the big picture, but also believe that great brands come down to execution and the details.

The ideal candidate has experience building and scaling transformative brand voices in a complex, nuanced, and evolving media environment, as well as conceptualizing, writing, and producing brand campaigns. In addition, you’ll lead a team of writers and content strategists, fostering their professional development while also creating the ideal conditions for them to do great work. This role is equal parts people manager and creative. 

You will...

• Partner with Associate Director, Design to oversee the development of ideas / concepts, and actively supervise all open + anticipated creative deliverables
• Build and implement distinct Brand Voice approach for all brands (HelloFresh, Factor, EveryPlate, Green Chef, The Pets’ Table and Good Chop)
• Work cross-departmentally to ensure projects are moving according to timelines, and all necessary assets are in place
• Grow, mentor, and inspire a team of junior and senior copywriters
• Drive performance marketing assets and channels to the next level through collaboration with growth marketing leads and stakeholders 
• Define the upper-funnel messaging approach across brands, from multichannel content marketing to TVC campaigns
• Guide project briefing and scoping to ensure a balance of results and great creative work
• Foster an environment that encourages intelligent risk-taking, innovation, and creativity
• Assume a senior leadership role on the brand team

You are...

• Someone who takes a human-first approach and is highly collaborative 
• Driven by creative excellence and a desire for improvement—if something is broken, you’re the first to roll up your sleeves and try to fix it
• Committed to thoughtful feedback and teaching your craft, with a willingness to jump in and do the work yourself, too
• Highly organized with leadership-level communication, and a thorough understanding of project management and process 
• Familiar with entrepreneurial and tech-driven creative environments
• Highly conceptual with experience in ideating strategic creative concepts. You’re not just a writer, but a big-picture creative thinker with expertise in content marketing.
• A culture fit; someone who interacts with positivity, professionalism, passion, emotional intelligence, and empathy

You have…

• A background in communications, creative writing, journalism, or similar experience
• Relevant experience with high-growth tech and/or lifestyle brands
• Work on food and beverage is a major plus
• 7+ years’ experience at a creative/branding agency or in-house creative team
• 3+ years’ experience in a creative leadership role
• Experience in content strategy is a plus
• A portfolio with relevant work
• The ability to thrive in a fast-paced, collaborative environment

You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.