Senior Product Manager II, AdTech (Decisions Alliance)

About the Role

The Decisions Alliance's goal is to enable HelloFresh to build a rapid feedback loop around understanding our customers, finding the best way to communicate with them and utilizing AI/ML capabilities.​​​​​

We are hiring a Senior Product Manager to join HelloFresh’s Global AI team, with a focus on advertising technology. Our mission is to optimize our marketing spend by tailoring our campaigns to the individual preferences and behaviors of our prospects. You'll be part of a team of engineers and data scientists who work together to build innovative data products in an agile, collaborative environment.

What You’ll Do

• Develop and implement vision and strategy for global ad tech products
• Collaborate with marketing teams to establish and drive an experimentation and automation roadmap, working towards fully automated ad steering with ML/AI
• Work closely with advertising partners such as Google and Meta to ensure reliable set up of experiments and campaign tracking
• Provide effective written and verbal updates on the product roadmap and key projects to senior leadership and stakeholders
• Document and communicate new product hypotheses, with accompanying concepts, prototypes, and use cases
• Define clear OKRs and KPIs with your team and track progress against them regularly
• Stay informed about industry trends that help us evaluate the company’s needs in marketing and data technologies
  
  

What You'll Bring 

• Extensive hands-on product management experience related to advertising technology in teams with engineers and data scientists
• Proven track record shipping end-to-end data and machine learning products
• Ability to effectively collaborate with peers in science, engineering, and marketing to discover and deliver valuable solutions
• Understanding of the programmatic advertising space, ideally with experience working with Google and/or Meta advertising platforms
• A fail-fast-and-learn mentality and experience in building POCs and MVPs, linked to generating business value
  
  

What We Offer

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

#Decisions #Data #Product