Media Effectiveness Specialist

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 2 years of experience working on Media Effectiveness.
• 2 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 2 years of experience with an advanced degree.

Preferred qualifications:

• Experience with other media effectiveness research methodologies, such as Attribution, Brand Measurement and MMM.
• Experience running incrementality studies, both with in-platform studies (i.e. Conversion Lift) as bespoke solutions (Geo Experiments, CausalImpact, multi-cell designs, etc.).
• Proficient understanding of statistics and its application to marketing.
  
  

Businesses of all shapes and sizes rely on Google’s unparalleled
advertising solutions to help them grow in today's dynamic marketing
environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

We help customers across Northern Europe (Benelux and Scandinavia) make better business decisions by proving and improving the value of advertising with Google.

As a key component of the Large Customer Sales (LCS) specialist organization, our team partners directly with business teams to develop, implement, and scale cutting-edge media effectiveness strategies. We function as trusted advisors and thought leaders, leveraging deep expertise and strategic thinking in specialized areas such as Marketing Mix Modeling, Attribution, Incrementality, and Brand Measurement, while maintaining a holistic view of the broader media effectiveness landscape.

More concretely, this cross-country team focuses on supporting large businesses in Scandinavia and Benelux by solving the most complex and transformational media effectiveness challenges, in close partnership with specialists focusing on Data & Measurement and Performance Marketing.

Google's Large Customer Sales (LCS) teams are strategic partners and
industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

• Deliver transformational customer work on Google’s largest customers to help grow their media investments across Search, Display, Video, and App by proving the effectiveness of Google Media.
• Develop the ecosystem by leading external trainings, events, and publications in selected topic areas (e.g.  holistic approaches to media effectiveness measurement and incrementality).
• Represent Google's perspective on incrementality experiments to Google's largest clients.
• Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments. 
• Ensure that all customers of Google have media effectiveness approaches that reflect best practices in place.