Media Effectiveness Specialist

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in digital advertising, consultative sales, business development, or digital marketing, or 4 years of experience with an advanced degree.
• 2 years of experience working on Marketing Mix Modeling topics.

Preferred qualifications:

• Experience running Marketing Mix Modeling analyses and projects.
• Experience with other media effectiveness research methodologies, such as attribution, brand measurement and incrementality testing.
• Understanding of statistics and its application to marketing.

Businesses of all shapes and sizes rely on Google’s unparalleled
advertising solutions to help them grow in today's dynamic marketing
environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As Media Effectiveness Specialist at Google Northern Europe you will be a key driver of business growth by ensuring Google Media is accurately valued. You will be at the forefront of an evolving landscape with exciting product developments, solving the deepest challenges and sharing your insights with the wider advertiser ecosystem. Whilst doing so, you will be working alongside a team of industry leading experts and thought leaders.

Google's Large Customer Sales (LCS) teams are strategic partners and
industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

• Run media effectiveness studies to deliver transformational customer work on Google’s largest customers, help grow their media investments across search, display, video, and app.
• Develop the ecosystem by hosting external trainings, events and publications in selected areas, e.g., holistic approaches to media effectiveness measurement that merge several methodologies and, your core expertise, and be an expert and represent Google's perspective on Marketing Mix Modeling (MMM) to Google's largest clients.
• Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments. 
• Ensure all customers of Google have media effectiveness approaches that reflect best practices. Create holistic, innovative measurement plans aligned to client business objectives.
• Partner with Product and Go-to-Market teams to provide market insights, develop business cases for feature requests, and influence product prioritization.