Senior Research Manager

Key Responsibilities

As our new Research Manager for Audience (Brand, Marketing, Comms, and Retention), you will play a pivotal role in driving actionable, data-backed insights that will craft Skyscanner’s brand, marketing, and product strategies globally. Reporting to the Director of Research within the Customer Experience (CX) team, your key responsibilities will include:

• Leading Strategic Research Initiatives: Proactively identify and scope research needs across Product, Design, Brand, and Marketing, taking full ownership of driving forward complex quantitative and qualitative research initiatives to inform key business strategies.
• Managing Continuous Trackers: Lead all aspects of our two core continuous trackers (UX and Brand), ensuring that insights are not only accurate but impactful, delivered in high-quality reports that influence C-suite and Board-level decision-making in monthly business reviews.
• Quantitative & Survey Expertise: Drive the development of sophisticated quantitative research methodologies, particularly in brand and marketing research (both ad hoc and tracking), ensuring the use of robust survey techniques, data analysis, and actionable insights that address critical business challenges.
• Team Leadership: Set the highest standards for research excellence across various methodologies (e.g., ad pre-testing, brand positioning, user testing, surveys), mentoring and coaching your team to deliver quality results through both self-serve platforms and in-house research tools.
• Cross-Disciplinary Collaboration: Partner with CX, Product, and Analytics teams to define research objectives, develop insightful research solutions, and construct compelling, data-driven narratives that inspire action, delivering measurable business impact.
• Voice of the User: Champion user-centered insights, diving deep into metrics to make informed trade-offs, remove blockers, and scale successes, while embracing a learning mindset to evolve research practices in a fast-paced environment.
• Data Integration & Reporting: Collaborate closely with the Analytics team to connect research insights with broader business data, ensuring that research findings are integrated effectively into decision-making processes and shaping strategy across the organization.

About You

You are an experienced Research Manager in a senior role, with deep expertise in quantitative research, survey design, and analysis. You thrive on using data to inform business decisions and are passionate about building a data-driven research culture within your team. You will bring:

• Extensive Quantitative Research Expertise: A proven track record in building and leading research programs with a focus on sophisticated quantitative analysis. You excel in survey design, data modelling, and advanced statistical techniques to extract actionable insights.
• Comprehensive Research Methodology Knowledge: Expertise in both brand/marketing research (ad hoc and tracking) and product/user research. You have a keen understanding of how to apply different research methodologies to solve diverse business problems.
• Strong Leadership & Mentoring Skills: Coaching a small team of researchers and fostering a culture of continuous learning and growth empowering your team to excel in delivering high-quality research.
• Clear, Impactful Storytelling: You are skilled at translating complex data into compelling narratives that drive decision-making and inspire action from stakeholders at all levels of the business.
• Growth-Oriented Mindset: A solution-oriented approach with strong business acumen. You possess the ability to navigate ambiguity and think creatively to solve problems, all while maintaining a focus on user-centred outcomes.
• Experience in Fast-Paced Environments: You excel in dynamic, fast-moving organisations and are comfortable leading multiple projects simultaneously while meeting deadlines and driving results.
• Deep Analytical & Data-Driven: You are passionate about data, integrating both quantitative and qualitative insights to inform business strategy and ensure that the user’s voice is always at the heart of decision-making.
• Autonomous self-starter and influencer: You will partner with senior leaders & VP’s so experience of working with and influencing senior stakeholders vs delivering on requests is required.

Bonus Points for:

• Experience in e-commerce or travel industries.
• A breadth of expertise across multiple research methods, with strong demonstrable experience in quantitative techniques
• Previous experience managing teams in a research or insights function.

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