Content Marketing Manager

Description

We are looking for a talented Content Marketing Manager to join our product marketing team. We’re looking for a creative, proven, smart, versatile writer for all types of marketing materials. If you love writing and creating marketing content, then keep reading! We need you to take ownership of creating and project managing compelling content and thought leadership for use in worldwide digital marketing campaigns, account-based marketing (ABM), thought leadership research, website, blogs, and more.

What you will get to do in this role

• Concept, write, review, and otherwise bring to fruition marketing content in a variety of media
• Accelerate lead creation, conversion, and revenue by providing compelling and high engagement content such as short and long form articles, eBooks, guides, white papers, guides, infographics, case studies, and videos.
• Produce engaging and persuasive promotional materials including headlines, landing pages, email, advertising, social, and other marketing campaign tactics
• Using data, research, and collaboration, create B2B marketing assets tailored to key audiences and personas, as compelling thought leadership materials that build awareness, interest, brand preference, audience engagement, and website traffic
• Work collaboratively with stakeholders including vertical, product and channel marketing; PR, demand generation and marketing operations leaders; subject matter experts and external agencies
• Work with marketing team members to review projects, maintain resources, and participate in regular team trainings 
• Simultaneously manage multiple projects and workflows with multiple stakeholders, on deadline
• Publish and activate content using content management processes tools and systems
• Evaluate content performance to inform and optimize ongoing content marketing efforts

Required education and experience

• Prefer BA in English, journalism.  Will consider BA in marketing, liberal arts, media, or communications
• Minimum of two years related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing)
• Experience with marketing and writing with strong understanding of B2B marketing and technology
• Demonstrated ability to quickly learn and understand new concepts, tools, and markets
• Ability to succeed in a fast-paced setting with competing and ever-changing tasks. Sense of urgency and strong work ethic
• Ability to successfully work across teams
• Project management experience preferred
• Related contact center industry experience preferred