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Xero

Global Social Media Lead

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Melbourne, AU

4h ago
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Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

The Global Social Media Lead is a key member of the Global Social team, supporting the Head of Social Engagement in leading and delivering the overall  social media content strategy for the Xero brand, in support of  Accountants and Bookkeepers (ABs) and small businesses (SBs) around the world - with focus on Xero’s 3x priority regions: UK, AU, US. 

Working collaboratively, you'll use your creative and technical experience to develop and execute strategies for AB/SB  audiences across Xero’s social channels - with a primary focus on Instagram, TikTok and LinkedIn. You will lead the development and execution of social content programs to drive awareness and engagement among Xero’s customers, prospects and audiences. You'll be recognized as a go to leader for social media content strategy  and provide over expertise key business initiatives.

 While this role is global in nature, you will collaborate with regional teams on local social activations for key campaigns, factoring in local and regional priorities and nuances . You'll stay on top of the ever evolving audience needs and social landscape and bring an experimental approach to achieve results. You are goal oriented and ensure reporting is in place to measure impact

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