Senior Director, Pricing Strategy

We are seeking a highly skilled and experienced Offer & Pricing Strategy Leader with a strong background in pricing to join our team. They will be responsible for developing, managing, and optimizing product and service offerings, with a particular focus on pricing strategies. The ideal candidate will have a keen understanding of market dynamics, competitive positioning, and customer value propositions to drive profitable growth and market share. 

The Offer & Pricing Strategy Leader will work alongside other team members to drive initiatives aimed at increasing company market share, profitability, and customer lifetime value for its product portfolio. This role requires a blend of strategic vision, cross-functional collaboration, and analytical skills to ensure offerings are competitively positioned and contribute to revenue growth and profitability. 

Key Responsibilities: 

1. Offer Development and Management:

• Develop and manage comprehensive product and service offerings, aligning it with corporate goals and market opportunities.  
• Create and maintain offer documentation, including product/service descriptions, pricing models, and promotional materials. 
• Build and manage roadmaps for product and service offerings, incorporating market trends, customer feedback, and business objectives 

2. Pricing Strategy and Execution:

• Develop and implement pricing strategies to maximize profitability and market share. 
• Conduct market research and competitive analysis to inform pricing decisions and identify opportunities for price optimization. 
• Lead the development, launch, and lifecycle management of new and existing offerings. 
• Continuously assess packaging needs, balancing the need for simplicity in pricing with monetization flexibility across customer and geographic segments. 

3. Performance Tracking and Optimization:

• Perform financial analysis to assess the impact of pricing and offer strategies on revenue and profitability. 
• Prepare regular reports and presentations for senior management, highlighting key insights and recommendations. 
• Monitor and analyze pricing performance, making adjustments as needed to achieve financial targets. 
• Track and report on key performance indicators (KPIs) related to pricing and offer performance, ensuring they align with the company’s strategic goals. 
• Lead the development of customer retention strategies and identify upselling/cross-selling opportunities. 

4. Customer and Market Insights:

• Conduct market research and customer feedback sessions to understand needs, preferences, and gaps in the current offerings. 
• Collaborate with Sales and Marketing teams to understand customer needs and preferences. 
• Utilize data analytics to assess customer behavior, offering performance, and areas for improvement. 
• Incorporate knowledge of changing competitive situations and develop strategies for proactively and reactively addressing competitive threats.  

5. Promotion and Discount Management:

• Develop and manage promotional and discount programs to drive sales and customer acquisition. 
• Monitor the effectiveness of promotions and discounts  
• Ensure compliance with company policies and legal requirements related to pricing and promotions. 

6. Stakeholder Collaboration:

• Partner with Product Management, Sales, Marketing, Finance, and other stakeholders to ensure cohesive and effective offer management. 
• Provide training and support to Sales and Customer Service teams on pricing and offer-related topics. 

Qualifications: 

Education: Bachelor’s degree in Business, Marketing, Product Management, or a related field. An MBA is preferred. 

Experience: 10+ years of experience in offer management, product management, or similar roles with SaaS world, with at least 3-5 years in a leadership position. 

Skills: 

• Strong analytical and problem-solving abilities. 
• Excellent project management and organizational skills. 
• Proven track record of developing and launching successful offerings. 
• Strong collaboration and communication skills, with the ability to influence cross-functional teams. 
• Proficiency in pricing software, data analysis tools, and Microsoft Office Suite (Excel, PowerPoint, Word). 
• Strong project management skills with the ability to manage multiple priorities and meet deadlines. 

Key Competencies: 

• Strategic thinking and a customer-centric approach. 
• Ability to manage multiple projects simultaneously. 
• Knowledge of pricing strategies, product development, and lifecycle management. 
• Leadership skills, with a focus on coaching and developing a high-performing team.