Sr. Growth Manager , Partner Growth Marketing

Fire TV is the world's most popular streaming media player family, and we are seeking an experienced marketing manager to help further fuel our subscription growth efforts. This role will be responsible for developing and executing the strategy for Fire TV growth across a variety of streaming apps, while also championing retention initiatives.

In this position, you'll need to demonstrate a unique blend of strategic thinking and tactical execution. You'll be tasked with planning and managing Amazon-led events and promoting offers to drive growth. Additionally, you'll partner with the retention team to build distinct strategies to help with customer retention efforts, recognizing its significant impact on net growth. This dual approach will require you to balance initiatives that attract new customers with those that foster loyalty among existing ones.

Your responsibilities will extend to collaborating with streaming app partners, crafting joint marketing campaigns, and identifying opportunities to expand Fire TV's reach in the competitive streaming landscape. You'll work closely with cross-functional teams, including product development, business development, business intelligence, and marketing, to ensure alignment and maximize the impact of your initiatives.

Data analysis and performance measurement will be crucial aspects of your role. You'll establish key performance indicators, implement tracking systems, and continuously optimize your strategies based on insights derived from user behavior and market trends. Your ability to translate complex data into actionable marketing plans will be essential for success.

The ideal candidate for this highly visible role will be a self-starter, comfortable with ambiguity, and a passionate product marketing leader who has a proven track record of achieving and measuring customer growth initiatives. You should possess strong analytical skills, excellent project management abilities, and strong communication skills are must-haves for this position.

This role offers an exciting opportunity to leverage your strategic thinking, creativity, and passion for entertainment with one of the world's leading technology companies. You'll be at the forefront of the streaming revolution, experiencing the excitement and explosive growth of the industry firsthand. Your work will directly impact how millions of people around the world consume content and interact with their home entertainment systems.


Key job responsibilities
* Develop a deep understanding of Fire TV existing and potential customers, as well as streaming video market segments, continually assessing the global landscape and emerging industry trends.
* Partner with key stakeholders to define the product vision, global strategy, roadmap and metrics required to deliver a best-in-class campaigns.
* Help execute end-to-end development starting from business case approval, leading into defining detailed product/customer requirements, working with tech to build functionalities, identifying target content providers, and partnering with cross-functional teams to own and launch robust go-to-market offer plans.
* Work cross-functionally with marketing, business development, data science, engineering, design, legal, finance, customer service, and operations teams to deliver modeling, roadmap, breakthrough marketing, and business goals.
* Work closely with global cross-functional teams to model, track and report performance.
* Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns, reporting broadly, including providing status updates and regular senior leadership
* Help analyze user engagement trends across partners to identify at-risk customer cohorts and develop data-driven retention campaigns.

A day in the life
This role will have product marketing responsibility including strategic opportunity assessment, promotional strategy planning, and execution of high-profile deliverables. If you enjoy defining and delivering first-class customer experiences and have a passion for video and entertainment, come join us!

About the team
The Fire TV Brand and Integrated Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360 degree marketing campaigns, and manages the marketing and growth relationships with streaming partners.* 6+ years of professional non-internship marketing experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
* Experience building, executing and scaling cross-functional marketing programs
* Experience leading go-to-market for consumer software or hardware product launches

- Proven relevant work experience in growth marketing, mobile marketing, and/or display, social and search marketing or consulting.
- Proven track record of delivering growth and optimization across key metrics.
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting



Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $110,000/year in our lowest geographic market up to $235,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.