Sr. Channel Development Manager, Smart Eyewear Team

Imagine being part of a team building the future of Smart Glasses with Alexa AI. Echo Frames (Amazon’s first Smart Glasses product) is just the beginning. Amazon is focused on bringing AI, technology, and design into a form that is familiar to millions of people in a way that has never been done before. If you are excited about pushing the envelope and developing brand new experiences that empower users to do more as they engage with the physical world, we would love to meet you.

This role will identify, prioritize and activate offline 3P retail partnerships from strategy to implementation, to drive consumer adoption of Smart Eyewear. You will lead 3P retail partner identification and negotiations. You will collaborate with product, go-to-market, and external partners to ensure branding and product experience raises the bar for customers. This visible, cross-functional role requires both strategic thinking (Think Big) and the ability to quickly Deliver Results and manage details. The successful candidate will be a self-starter, comfortable with ambiguity in a fast-paced environment within an emerging industry, and able to quickly formulate plans backed by data. We are looking to hire an exceptionally talented and highly driven leader to establish offline channels that would significantly contribute to customer acquisition goals.


Key job responsibilities
- Develop and execute offline channel strategy that may include general merchandising channels, optical trade channels and Amazon owned offline stores. to drive Smart Eyewear adoption.
- Define and execute frameworks, policies and processes for channel selection, channel dimensioning, onboarding, commercial and business engagement terms, channel engagement etc. Own marketing and merchandizing plans for channel.
- Work extensively with other Amazon teams to identify opportunities for synergy and leverage existing Amazon assets.
- Work with regional and zonal sales teams to execute the channel rollouts.
- Drive programs to enhance channel productivity, quality of customer acquisition, and lower cost of acquisition.
- Establish a feedback loop with leadership teams on Channel and customer feedback and ensure product & process improvements to continuously enhance customer experience.
- Influence cross-functional internal and/or external senior leadership on key business decisions.
- Present high quality documents that articulate ideas and decisions to leaders.
- Stay abreast of new tools, trends, and best practices in channel management; test and evaluate their efficacy in improving scale or effectiveness.

About the team
Imagine being part of a team building the future of Smart Glasses with Alexa AI. Echo Frames (Amazon’s first Smart Glasses product) is just the beginning. Amazon is focused on bringing AI, technology, and design into a form that is familiar to millions of people in a way that has never been done before. If you are excited about pushing the envelope and developing brand new experiences that empower users to do more as they engage with the physical world, we would love to meet you.- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches- Master's degree in management, business administration, economics, engineering, marketing
- Experience in eyewear/Smart devices category
- Ability to conceptualize, scope, and execute projects to strict deadlines
- Past experience driving new business segment or services launches

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.