Roku

Sr. Manager, Subscriptions Growth - International

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Santa Monica, California

6h ago

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Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team 

The Subscriptions Growth team at Roku is focused on growing Roku’s subscriptions business by evaluating opportunities to better compete in the SVOD landscape and working cross-functionally to ensure the optimal execution of those initiatives. As the company’s core business team thinking about subscriptions, we are setting the strategy and vision for Roku’s SVOD business and partnering closely with internal teams such as Partner Growth, Marketing, Merchandising, and Product to bring the vision to life.

About the role

A key part of the Subscriptions Growth Team’s responsibility is the global launch, management, and growth of Premium Subscriptions on Roku. Roku is seeking a results-driven Senior Manager to be the leader of Premium Subscription’s international expansion and the first member of the team dedicated to our international strategy. In this role you will be the leader of end-to-end international launches, including market entry planning, localized content strategy, customer acquisition, partnerships, and operational execution. You will also manage ongoing business operations and scale post-launch, ensuring the team hits our subscription goals. You will play a pivotal role in defining the roadmap for expansion, tailoring strategies to each market’s unique cultural, economic, and competitive landscape.

As a leader on the Subscriptions Growth team, you will collaborate with global and regional teams to ensure seamless coordination and execution, from initial market analysis and product localization to post-launch growth initiatives. You will also be responsible for establishing scalable business processes, optimizing operational performance, and driving long-term subscriber acquisition and retention – this is your business to launch, manage, scale and grow. This role requires a combination of strategic thinking, operational excellence, and a deep passion for delivering exceptional subscription experiences to customers around the world.

For California Only - The estimated annual salary for this position is between $185,000 and $277,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Lead Premium Subscriptions International including the planning and execution of Premium Subscription’s market entry strategies across new international territories, ensuring alignment with Roku’s global objectives
Own all business aspects of the launch process, including selecting and onboarding content partners, aligning with product on the MVP launch experience, coordinating with marketing and merchandising on the launch campaign, and ensuring overall operational readiness across payments, business operations, and reporting
Drive ongoing business scale by establishing and optimizing ongoing business operations, including customer support, subscription performance tracking, and partnerships, to ensure sustainable growth in each market
Collaborate with internal teams such as product, marketing, merchandising, legal, finance, content distribution, partner growth, and business operations to align resources and execute strategies effectively
Serve as for lead for all Premium Subscriptions International businesses providing regular updates to executive leadership on the growth trajectory and performance. Define and monitor key performance indicators (KPIs) for market launches and ongoing operations, leveraging data-driven insights to refine strategies and meet business objectives

We’re excited if you have

10+ years of directly relevant experience in a product and/or business strategy capacity at a media or technology company, and/or background in consulting
A history of analyzing international markets and leveraging data insights to inform strategic decisions, identify growth opportunities, and drive impactful business outcomes
Experience launching large scale entertainment / content products or businesses in multiple territories over a short period of time (launch of a subscription product a plus)
Demonstrated leadership in cross-functional project management for highly complex launches involving engineering and product organizations without direct authority over resources
Prior success owning post-launch scaling of a business to meet or exceed key operating metrics by collaborating with analytics, marketing, merchandising, and product teams
A strong track record of building and maintaining relationships with the largest global entertainment brands, fostering collaboration, resolving conflicts, and uncovering opportunities for mutual growth
The ability to work in high pressure, results driven environments with lean teams (startup experience is a plus)
Deep understanding of digital media space and OTT business models, specifically SVOD

#LI-RD2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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