Ad Marketing Coordinator

About the team  

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.   

About the role   

The Demand Marketing team is looking for an Ad Marketing Coordinator to support our content and campaigns work, helping bring our biggest campaigns and moments to life through owned and earned channels. 

We are currently looking for a coordinator who excels in all things internet and has the capacity to adapt his/her tone and messaging. This special someone will assist in developing entertaining and informative content and promotion plans across owned channels like email and social media. This candidate will work cross-functionally to continuously develop content to promote our products and to engage with our followers. 

The right candidate should be interested in technology, social media, online trends, and the interwebs. This role is for a full-time position based in New York City, NY.  

 "For New York Only - The estimated annual salary for this position is between $50,000 and $76,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off."

What you'll be doing:

• Ensures on-strategy execution across all channels, working with the demand team to schedule and post social content according to the content plan. 
• Understands the brand key messages, voice and tone and applies them effectively to social posts 
• Optimize commenting strategy and determine real-time engagement opportunities. 
• Social listening and monitoring as well as campaign reporting and measurement. 
• Determine areas of opportunity, identify trends and champion new ideas around creative formats, tools and tracking 
• Keeps an eye on social trends and new social channels and how they can apply to our business 
• Assists in editorial planning and content calendar development. 
• Create and develop content and content distribution plan 
• Help create content for social platforms including blog posts, white papers, graphics, videos, GIFs, etc. 
• Brainstorm creative ideas for content 
• Collaborate with team for promotional and marketing ideas 
• Develop and manage content strategies and planning 
• Implement strategies to encourage engagement and grow our communities 
• Competitive analysis of how competition is using various platforms 
• Put together reports and use data and analysis to back up recommendations and performance 

We're excited if you have: 

• Highly organized with strong project and time management skills  
• Excellent verbal and written communication skills  
• Strong analytical and problem-solving skills  
• Curiosity about content/campaign trends and the media and advertising industry  
• Collaborative nature & ability to work cross-functionally across varying levels of the organization  
• Excited about innovating, comfortable with ambiguity, and being a self-starter  
• “No job is too big or too small” mentality  
• Proficient in Microsoft Office Suite  
• 1-3 years of experience preferred