Roku

Manager, Campaign & Content Marketing

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New York, New York

4h ago

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Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.

About the role

Roku Advertising is looking for a senior campaign and content strategist and team leader to help grow Roku’s reach, awareness, consideration, and conversion among the people who influence and make marketing or advertising decisions.

This person will spearhead the strategy, planning, execution, and measurement of Roku Advertising’s biggest campaigns and content initiatives. This a highly cross-functional and visible role. The successful candidate will be a leader on the demand generation team and will interface with colleagues in digital marketing, paid media, analytics, sales marketing, corporate marketing, events, and comms. They’ll also engage regularly with Roku Advertising leadership.

If you’re ready to devise and execute campaigns and content that will help advertisers and agencies navigate the massive, generational shift away from traditional linear TV to TV streaming, we want to hear from you.

For New York Only - The estimated annual salary for this position is between $115,000 and $160,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Oversee the planning, development, and execution of demand generation programs to increase Roku Advertising reach, awareness, consideration, and conversion.
Create and execute a content marketing strategy that advances a range of marketing and sales objectives, from brand awareness to lead generation. Lead the creation of distinctive content, including case studies, blogs, whitepapers, and ad research and measurement studies for widespread distribution and promotion
Strategize with internal Roku Advertising stakeholders – such as Sales Marketing, Comms, and Corporate Marketing - to plan and launch campaigns that support sales goals and priorities.
Manage content marketers, editors, writers, and agencies to bring content and campaign initiatives to life
Lead the development and execution of cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com, in partnership with Digital Marketing
Coordinate these team efforts and ensure on-time, on-message execution.
Ensures consistent design, editorial pillars, messaging, content, and calls to action across target audience segments and personas.
Responsible for budgeting and budget allocation across campaigns.
Propose, measure, and report on campaign objectives and key results, in partnership with Analytics
Develop and manage a marketing content calendar that’s informed by industry events, trends impacting Roku’s sales verticals, and company initiatives

We’re excited if you have

10+ years of relevant content and campaign marketing experience.
Prior experience owning in-house marketing and content strategy
Strong editorial and communication (written and verbal) skills. Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy.
Proven experience developing and implementing integrated marketing plans and campaigns that have met or exceeded goals.
Fluency in content marketing trends and paid media strategies and channels
Understanding of how to achieve marketing goals at every stage of the funnel, from awareness to conversion.
Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM
Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone.
Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
B2B marketing experience a plus but not required.
Comfortable with ambiguity.
Biased toward action.
Self-motivated and detail oriented.

#LI-HR2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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