Roku

Manager, B2B Digital Marketing

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New York, New York

8h ago

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Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. 

About the Role

Roku Advertising is looking for a senior digital marketer and team leader to help develop digital strategies and bring Roku campaigns to life across our owned and earned channels.  

This person will spearhead the strategy behind our digital channels and be a key partner in ensuring Roku Advertising campaigns come to life. The successful candidate will be a leader on the demand generation team and will interface with colleagues in brand marketing, content and campaigns, analytics, sales marketing, corporate marketing, events, and comms.

If you’re ready to devise and execute digital strategies that will help advertisers and agencies navigate the massive, generational shift away from traditional linear TV to TV streaming, we want to hear from you. 

For New York Only - The estimated annual salary for this position is between $114,000 - $157,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

Develop and execute comprehensive digital marketing strategies to bring our campaign goals to life across web, email, paid media, CRM, and more.
Oversee digital marketing campaigns inclusive of ABM, direct marketing, sponsorships, partner marketing, etc. to achieve campaigns goals (e.g. awareness, lead generation, brand growth)
Collaborate with marketing leadership to align marketing initiatives and bring to life what’s possible throughout the digital customer journey, from awareness through to retention
Manage budget and allocation across paid media channels, ensuring campaign goals are met
Lead a team of full-time employees and agency support to ensure on-time delivery and constant improvement
Be or become an expert in our tools and tech stack - including GA4, Pardot/Salesforce, web CMS, and major ad platforms - and how they are best utilized
Manage and develop a roadmap for the growth and development of our digital channels, particularly for the website and CRM/Email
Partner with the Campaigns & Content team to ensure campaigns have appropriate objectives, media mix, timelines, and KPIs. Partner to ensure content is aligned to social, keyword, and SEO strategies.
Lead on key digital investment areas, such as integrating new tools and spearheading measurement integration paths like pixels and conversion APIs

We're Excited If You Have

10+ years of relevant digital marketing experience 
Prior experience owning in-house marketing and digital channels
Strong communication (written and verbal) skills, who is capable of distilling complex ideas into clear, compelling strategy. 
Deep analytics experience across digital channels and history of optimizing campaigns for business growth. Proven experience on campaigns that have met or exceeded goals. 
Fluency in key digital marketing trends, like website management, SEO optimization, marketing analytics, and CRM tools
Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities. 
Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone. 
Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required. 
B2B marketing experience a plus but not required. 
Comfortable with ambiguity. 
Biased toward action. 
Self-motivated and detail oriented.

#LI-KR3

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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