Meesho
Assistant Manager - Media
🌎
Bangalore, Karnataka
1d ago
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📥 0 clicked apply
Job Description
About the team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you.As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.We also have a good time outside work, but it's best if you experience it first-hand :)
About the role
As AM - Media, you will be responsible for finding the right media distribution channels for specific cohorts, conduct media consumption habits research from user visits and secondar datapoints, and bring them together in media planning. You will also partner closely with our partners agencies and lead execution nuances with them. This role will also be accountable for media measurement and revenue incrementality driven at the right costs.We are seeking a highly motivated and experienced Assistant Manager to join our Media Planning team. The ideal candidate will possess expertise in TV and offline media planning, along with a strong understanding of BTL (Below The Line) activations, specifically within the Indian market. Experience working with Tier 1 agencies or FMCG (Fast-Moving Consumer Goods) clients is highly desirable.
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