WHO WE ARE
We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.
We are Fiercely Individual.
HOW WE DO IT
At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
YOUR ROLE
As the Project Manager-CRM, you will be the local liaison between the agency and the clients managing briefs on campaigns. This role requires you to lead campaigns, overseeing the entire process from brief, strategy, implementation up till PCAs and reporting. You will be working with clients from different time zones and occasionally may incur hours outside of the usual working hours.
YOUR RESPONSIBILITIES
(But are not limited to)
- Campaign brief – Read and accept briefs, prepare Q&A.
- Campaign Prep - Check audience availability and size
- Campaign Strategy Inputs - Work closely with strategy team to prepare Campaign Plan slide
- Execution - Source Images and content and brief and oversee the developers to prepare the campaign
- Internal UAT – Drive the testing of the campaign with Internal Clients
- Client UAT – Drive the UAT with External Clients
- Commercial – Prepare Proof Of Delivery documents and take commercial approvals from CRM Client lead on time
- Post-Campaign Performance Analysis - Brief and manage Data extraction and perform sanity check for abberations
- Post Campaign Analysis Deck – Analyse learning and Prepare CRM slides for client review
- PCA Internal Review – Present CRM slides to client and explain the performance of the activity
- PCA Deck Adjustment after feedback
SKILLS AND EXPERIENCE
- Min 2 years exposure to CRM is mandatory
- 3+ years of delivery management experience
- Degree in relevant field
- Superb client management skill
- Marketing Background with deep understanding of Customer journeys, exposure to CRM and SFMC systems for minimum 2yrs an added advantage but not mandatory
- Solid business acumen, management, and marketing
- Solution oriented, process driven, strong communicator and passionate about
- Ability to effectively prioritize tasks and manage multiple projects at
- Ability to work in a fast-paced environment
PERSONAL SKILLS
- Ability to adapt quickly to the changes on the project
- Ability to work with multiple projects at the same time
- An entrepreneurial mindset and an appreciation of a start-up context
- Good analytical, problem-solving skills
- Advanced communication skills
- Good time management skills
- Ability to explain technical details in simple words
- Proactive person
- Results oriented person
- Strong leadership skills
- Strong team player
EDUCATION AND OTHER REQUIREMENTS
- Minimum of a Bachelor’s Degree in any field
- Able to communicate complex concepts in a straightforward and intuitive communication
- Self-driven, determined, and affable individual
- Strong organizational skills and excellent time management