Global Campaign Marketing Manager, Startups, Google Cloud Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 4 years of marketing experience, or experience in startup marketing or supporting VC and incubator partnerships, startups or cloud technologies
• Experience developing and managing global demand generation campaigns and enabling cross-regions for success
• Experience in marketing technical or products/solutions, or marketing to a technical audience

Preferred qualifications:

• Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
• Experience in managing and delivering scaled cross-channel integrated programs with clear goals and objectives
• Experience in project/program management, with track record of effectively delivering large-scale or multiple projects at once with clear objectives, in fast-moving environment
• Strong stakeholder management skills, with experience in engaging cross-functionally and conveying crisp business outcomes using insights and narratives
• Excellent problem solving skills and analytical capabilities, with the ability to develop strategy, business plans, customer and market insights, run analysis to define project effectiveness and approach challenges and optimize performance

Google Cloud helps employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.

The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

• Execute global demand generation programs in partnership with regional marketing teams. Contribute to annual global targets, with quarterly milestones, for both sales pipeline generation (Series B+ startups) and approvals for the Google for Startups Cloud Program (Seed - Series A startups).
• Run your own campaigns and enable regions (JAPAC, EMEA, NORAM, LATAM) to drive their pipeline and approval target via building and deploying inbound campaigns such as email, webinars, events, affiliates, etc.
• Partner with program teams to launch new startup accelerator programs and Google for Startup Cloud program benefits, and drive acquisition.
• Maintain and optimize the performance of campaigns and programs, and communicate program insights to management and cross-functional teams on a regular basis.
• Test new marketing approaches, use advanced AI, analytics and experimentation to increase ROI and partner with Regional Marketing to share best practices.