APAC Ads B2B Scaled Programs Marketing Manager

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. This is a regional role and you will report to the Head of APAC Ads B2B Marketing, based in Singapore. 

The Opportunity 

The APAC Ads B2B Scaled Channels Marketing Manager will spearhead the localization and rollout of Netflix Ads' B2B presence and messaging across scaled channels, including the website, social media, newsletters, and more. This role works closely with both global and regional teams to develop impactful, localized marketing strategies that drive growth for Netflix Ads. Joining at a pivotal moment in the team’s expansion, you will establish new processes and channels that will become integral to our marketing mix.

You will help strategize and execute on multi-channel campaigns that educate and engage audiences across multiple touchpoints working closely with the APAC Ads B2B Content Marketing Manager and Country Marketing Managers. As the trusted in-region subject matter expert on scaled marketing channels, you will strategically tune activation and amplification plans for key moments as well as always-on messaging and positioning. You will effectively collaborate across extended marketing, social, and global/regional peers to develop best-in-class multi-channel activations that differentiate our advertising solutions, strengthen channel messaging, and expand our customer education and engagement efforts.

Core Responsibilities: 

• Channel Strategy Development: Define and implement the scaled channels strategy across APAC, overseeing the localization and execution of key regional and local channels such as the B2B website, LinkedIn, newsletters, and strategic non-traditional channels.

• Campaign Management & Execution: Manage multi-channel campaigns across digital, social, and strategic channels, working with agency partners to launch creative and impactful B2B marketing campaigns that resonate with target audiences.

• Content Localization & Adaptation: Work closely with the APAC Content Marketing Manager to ensure that all content—whether digital, social, or editorial—is adapted to meet regional preferences, languages, and regulatory requirements, aligning with Netflix Ads’ brand voice.

• Cross-functional Collaboration: Partner with the global scaled channels manager, APAC Ads marketing team, and cross-functional teams across APAC to deliver a cohesive marketing strategy, ensuring messaging consistency and alignment with broader business goals.

• Creative Asset Development: Work closely with the APAC Content Marketing Manager, and creative and product teams to craft the GTM of a range of marketing materials, including blog posts, case studies, infographics, and social content, tailored to the unique needs of regional audiences.

• Audience Targeting & Engagement: Develop and refine audience targeting and engagement strategies to reach key stakeholders, including media agencies and brand advertisers, maximizing the impact of campaigns across all scaled channels.

• Performance Analysis & Optimization: Regularly track, analyze, and report on the effectiveness of scaled channel initiatives, using insights to make data-driven adjustments to enhance future campaigns. Actively test, learn, and iterate to improve channel performance.

• Stakeholder Management: Serve as the main point of contact for scaled channels across APAC, liaising with internal and external partners to align on objectives, share best practices, and ensure effective execution of strategic initiatives.

• Agency & Partner Coordination: Lead agency relationships to ensure brand-aligned messaging and drive innovation through non-traditional channels that effectively reach B2B audiences, fostering new ways to scale communications.

• Industry Awareness & Adaptation: Stay informed on industry trends, best practices, and regional marketing shifts, adapting strategies as needed to ensure Netflix Ads remains competitive and responsive to market demands.

Qualifications:

• 7-10 years of experience in B2B digital marketing, scaled channels management, or marketing communications, with a strong focus on audience engagement and content distribution.

• Proven expertise in website localization and non-technical experience managing localized web content, ensuring consistency with brand messaging across multiple regions.

• Excellence in regional marketing roles balancing global consistency with local nuances

• Proficiency with CRM systems and email marketing platforms, such as Pardot or Marketo, to manage, distribute, and analyze newsletter campaigns effectively.

• Solid experience in social media and digital marketing, with a focus on amplifying content through strategic use of platforms like LinkedIn and paid digital channels.

• Demonstrated ability to balance regional priorities with global brand objectives, ensuring cohesive and effective channel execution.

• Skilled in managing agency relationships, coordinating workflows, and driving innovation in non-traditional B2B channels to effectively reach target audiences.

• Familiarity with CTV, OTT, or the streaming landscape is a plus.

• Strong aptitude for cross-functional collaboration, working with teams across product, sales, and design to align distribution efforts with overall marketing goals.

• Analytical mindset with experience in performance tracking and using data insights to adjust strategies and optimize channel impact

• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.