Import Planning Manager

STRATEGIC PARTNERSHIP

• Build strong working relationships with key Marketing stakeholders in export markets across UCAN, LATAM and EMEA. 

• Inform upstream strategy for import title campaigns, acting as pan-APAC campaign lead during early strategic development - responsible for voicing the perspective & needs of APAC markets, as relates to campaign strategy, positioning, the creative suite and/or scheduling. 

• In close partnership with campaign lead(s) in the home market, provide regional input into campaign briefs - setting campaigns up for success to resonate in APAC.

IMPORT CAMPAIGN HUB 

• Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.

• Proactively seek to understand APAC market strategies, nuances and ambitions for import campaigns, ensuring that campaign lead(s) in the home market are aware of, and aligned with, this information.

• Throughout campaign development and rollout, focus on strategic & creative efficency across APAC: identifying great ideas that can scale, and being able to socialise, absorb, organise and address cross-functional feedback for the benefit of campaign lead(s) in the home market. 

• Maintain an overview of global core campaign ideas and champion the opt-in and/or execution of those ideas within APAC.

• Strong understanding of import campaign execution in region, which can be consolidated & communicated to regional partners, e.g. Content & MarComms LT. 

REGIONAL MARKETING HUB

• Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.

• Full knowledge of the global content slate & key business initiatives.

• Holistic purview on APAC market strategies, nuances and ambitions for new/ongoing slate initiatives, alongside broader business initiatives. 

• Strong understanding of non-single-title project execution in region, which can be consolidated & communicated to regional partners / LT. 

• Lead, distill and socialise project inspiration, performance and learnings.

REGIONAL CENTREPOINT FOR  BRAND, ADS, GAMING & PRODUCT MKTG

• Regional point person for centralized Brand initiative input & comms.

• Regional leadership of Product Mktg comms & partnership with Ads team. 

• Proactive approach in Gaming oversight for the region.

• Pan-APAC Marketing lead for live programming initiatives. 

• Pan-APAC Marketing lead for global initiatives (e.g. TUDUM, Geeked Week).

TITLE & CAMPAIGN ANALYSIS

• Through long-lead planning, proactively identify titles for APAC import and socialise title-specific detail to best equip teams for decision-making and budget allocation.

• Lead, distill and socialise import campaign performance and learnings.

WORKFLOW OPTIMISATION

• Seek innovation opportunities in the way that we work cross-functionally on import campaigns by identifying new workflows to bring optimisations and efficiencies.