Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About The Role
The Marketing Partnerships Creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly. Examples of the work created by this group can be found here - https://www.netflixmp.com/
We are seeking a Brand Partnerships Creative Manager with expansive experience working on brands from various categories, either as Brand Manager (client-side) or Account Lead/Director (agency-side). They will own creative campaign development for Netflix’s major partnerships with global/regional brands as well as top creative/media/partnership agencies, in support of Netflix’s content releases and its platform, demonstrating a strong strategic acumen, an asserted creative point of view and a partnership mindset.
All candidates should demonstrate their deep experience and passion for creative advertising and executing 360 campaigns across multiple touchpoints. But the truly outstanding candidates will offer a clear and compelling point of view on good creative and how/why Netflix is well positioned to offer something new and better to enhance the entertainment experience for both brands and members alike.
This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business.
KEY RESPONSIBILITIES:
Strategy: Partner with the Senior Manager Creative who leads creative strategy for brand partnerships, helping him establish a compelling strategic intersection between brand partners and the Netflix titles.
Creative: Work with Senior Creative Manager to build foundational creative concepts with agencies, that reflect the identified strategic intersection between the brand and the title, and resonate with our advertising partners.
Campaign development: Drive the creative development and execution of the brand partnership campaigns end-to-end, attending all partner meetings, leading creative conversations and feedback to partner agencies / brands, ensuring best-in-class execution at every stage.
Production & Deployment: Follow through the production of campaigns all the way to delivery, overseeing the broader execution plan, including timeline, budget, legal considerations, and management of external partners, as well as internal approvers and tracker updates.
Collaboration: Working hand in hand with cross-functional Netflix teams including Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations.
REQUIREMENTS:
8+ years of proven experience in a brand and/or consumer marketing, creative partnerships or account lead role in creative agencies within the entertainment, advertising, or related industry.
Must have key, demonstrable experience leading the development of innovative creative solutions with top tier brands, across multiple touchpoints (traditional, social and digital).
Passionate and curious about creative marketing, brands, and entertainment.
Confident presentation skills and excellent communication skills.
Fluent in French and English.
PERSONALITY ATTRIBUTES:
A natural and deep affection for entertainment and brands.
Strategic, creative, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
Capable of working independently as well as part of a broader team.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
Agile, goal-oriented, driven to succeed and always up for a challenge
Has a passion for concepting and pitching unique and innovative marketing campaigns.
Can flourish in our unique company culture.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.