Coordinator, Slate & Marketing Strategy, MX & NOLA

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

The Marketing Coordinator is responsible for implementing multi-title and brand marketing campaigns in Mexico, Colombia and Peru. The Coordinator will support marketing planning against the content slate, lead the implementation of reactive and adaptive campaigns, and provide ongoing operational and project management support to this function.

The role is based out of Mexico City. 

What We’re Looking For:

• A marketing professional with at least 5 years of experience who exemplifies Netflix values.

• Someone who is passionate about crafting marketing strategies to solve business needs and promote the brand in the region. 

• A professional who has executed 360 brand campaigns (TV, OOH, digital and paid social) and understands the media landscape very well.

• A skilled communicator and collaborator, with the ability to represent Netflix and work closely with key internal and external partners.

• Someone who is proactive, organized, diligent, and manages timelines and deliverables thoroughly. 

• High tolerance for change and resilience in demanding, fast-paced environments.

• Passion for entertainment, local and worldwide pop culture, technology, arts, and advertising.

• Impeccable track record of cultivating diverse relationships with vendors, partners, and agencies.

• A professional committed to creating more inclusive and safe workspaces: embrace diversity, uphold respect, promote equality, and drive continuous improvements with a strong voice.

• Fluent in English.

• Experience in the Colombian market is a plus.

Key Responsibilities

• Provide support to the ongoing marketing prioritization process for Mexico, Colombia & Peru:

  • Monitor title launch dates and update dashboards/calendars accordingly.

  • Track predictions and title performance to inform ongoing prioritization conversations, as well as adaptive campaigns.

  • Track monthly budget planning for the three markets and keep all tools updated

  • Put together “retrospective reports” to discuss learnings with the cross-functional marketing team

• Always On marketing strategy implementation:

  • Work closely with social and media teams to implement monthly beats that highlight the variety of the slate: create a curated list of titles to feature, develop creative assets & support campaign implementation

  • Keep reactive watch lists up to date. This entails staying connected to the planning team and assessing the slate’s opportunity.

  • Partner with the social and publicity teams in fandom-specific marketing efforts. 

  • Develop periodic reports on all Always On tactics.

• Slate & Brand project:

  • Implement global campaigns at the local level: 

    • Lead discussions around localizing messages and assets

    • Fulfill and execute media campaigns in partnership with the media team 

    • Develop internal recaps and reports of those campaigns

• Support multi-title and slate campaigns in both markets: 

  • Put together briefs and participate in the creative development and production of said campaigns

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.