Senior Marketing Analytics Manager

Who we are

At Mindbody + ClassPass, we’re innovating for the future of wellness by bringing together the best of both sides of the market: Mindbody is the industry’s most trusted technology platform, empowering tens of thousands of wellness brands around the world with the software and resources they need to run and grow their businesses. ClassPass is one of the most popular apps for fitness lovers and self-care enthusiasts, partnering with over 30,000 fitness studios, gyms, salons, and spas around the world. We’re on a mission to create a wellness community for all—opening the doors to more authentic, local wellness experiences than ever before.  

About the right team member

ClassPass is seeking a dynamic and highly analytical Senior Marketing Analytics Manager to join our team. This individual will play a key role in shaping our consumer acquisition and retention strategies, leveraging data insights to guide high-impact business decisions. The ideal candidate will possess excellent analytical and business acumen, a collaborative mindset, and strong experience with data manipulation tools such as Excel and SQL. 

About the role

• Lead the evaluation and reporting of key acquisition and retention metrics, including forecasting and variance analysis.
• Analyze trends and performance drivers across marketing channels (e.g., SEM, paid social) and geographic regions to identify opportunities for growth, delivering strategic insights to improve channel investments.
• Design and maintain reporting dashboards to monitor key metrics and improve visibility across teams.
• Drive innovation through test measurement, building business cases for new initiatives, and identifying creative solutions to optimize marketing performance.
• Collaborate with cross-functional teams including Finance, Product, and Marketing to align strategies and ensure business goals are met.
• Drive the development of frameworks to evaluate investments, such as media mix models, and assess return on investment across marketing initiatives. 

Skills & experience

• Bachelor's degree in a STEM or Business discipline; master’s degree preferred. 
• 5+ years of experience in marketing analytics, strategy, finance, or a related field, with a strong focus on driving business outcomes.
• Proficiency in Excel for financial modeling and analysis, and SQL; familiarity with data visualization tools like Tableau is a plus.
• Understanding of marketing and financial KPIs (e.g., CPA, LTV, ROI) as well as digital funnel, from awareness to conversion.
• Strong analytical skills with the ability to synthesize data into clear insights and present recommendations for leadership.
• Proven experience working with senior stakeholders and influencing strategic decisions.
• Exceptional organizational skills, with the ability to manage multiple projects in a fast-paced environment.