Our mission on the Advertising Product & Technology team is to build a next generation advertising platform that aligns with our unique value proposition for audio and video. We work to scale the user experience for hundreds of millions of fans and hundreds of thousands of advertisers. This scale brings unique challenges as well as tremendous opportunities for our artists and creators.
Advertising R&D brings value to Spotify through our ad platform, allowing us to monetize the free tier and podcast content with ads. The AdCo Studio works on building a best-in-class self-service advertising platform, as well as delivering and commercializing the Ads API, business management functionally, tools to enable operational scale, and much more.