Copywriter (Growth)

PhonePe is seeking a talented copywriter to join our dynamic team. The ideal candidate will have 2-3 years of experience, with a strong ability to convey complex financial concepts related to the equity market with clarity and creativity. 

Responsibilities

In this role, you will be responsible for creating, developing and optimizing content across various channels. You will be working closely with the Growth team and get involved in writing content for push notifications, WhatsApp messages, emails, landing pages, banners and other marketing material. The ideal candidate will 

• Stay updated with market trends, events, industry developments, competitors and regulatory changes 
• Have strong analytical skills, attention to detail and the ability to research and write clear, concise, and engaging content 
• Understand the behaviour of users in various cohorts and tailor content accordingly to drive business
• Collaborate with various internal teams like growth, designing, compliance and so on, to ensure content accuracy and alignment with the company’s objectives
• Execute content strategies to effectively communicate financial news, updates and investment philosophies 
• Find authentic sources from the sea of sources available on the internet
• Edit and proofread content to ensure it is error-free, fact-checked, grammatically correct, and adheres to the company’s style
• Monitor and analyze content performance, using insights to suggest and implement improvements

Requirements

• Excellent written and verbal communication skills
• Passion for financial education and a knack for storytelling
• Proven experience in content writing and finance for 2-3 years
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for continuous learning and self-improvement
• Educational background in Finance is a plus