Product Launch Manager, Ring/Blink NA Sales and Marketing

We are seeking an experienced Product Manager to join the Product Launch Management (PLM) team to focus on building the product launch roadmap and launch strategy for products globally. In this role you will lead the go-to-market (GTM) efforts, with principal responsibility for launch strategy and execution. The ideal candidate will be metrics-driven with strong ownership. He/she/they should also be comfortable with the technical aspects of product development and understand priorities for next-generation and new-to-world devices to our customers. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively to drive focus and excellence. This person will work closely with cross-functional teams such as Product Management, Finance, Sales, Brand and Product Marketing, Retail, Online Experience, Legal, PR, Customer Service, and Demand and Supply Planning. He/she/they will guide all teams to make key business decisions and execute launches of products that delight our customers.

Key job responsibilities
• Drive GTM strategy for new products, including but not limited to target release dates, global assortment strategy, and drive a cohesive global launch
• Build overall launch work-back-schedule, align with stakeholder teams, and track tasks and milestones to ensure a successful, on-time product launch
• Work with Product Managers, Product Marketing, and Category to drive customer need, relevant features, and launch timing for new hardware and software/features/app
• Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
• Develop and present cohesive project view to leadership with business and launch strategy
• Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing
• Lead and drive launch efforts through owning cross-functional meetings, documentation, coordination and actual launch/shiproom, including the final product detail page review and sign-off

A day in the life
As a Product Launch Manager, you will be managing multiple new product launches at various stages. We work cross- functionally but closest with Product Management, Marketing, Category, and Demand and Supply Planning teams. In the morning, you my host a launch readiness call or have meetings with EU/MEA teams. You may then have a financial assessment and strategy review meeting with Finance and Category teams for a product you are managing. In the afternoon, you may finalize GTM documentation and prepare for leadership review before you review a product detail page with Creative and Online Experience teams. Toward the end of the day, you may follow up with action items with stakeholder teams to ensure we are on track to hit the next milestone and prepare for your GTM weekly call the next day, or hop on a call with APAC (JP, ANZ) teams to discuss product assortment strategy. Note these are just examples of various activities that could be part of a typical day.

About the team
The role of the PLM is to set and drive a cohesive launch strategy for our products. They are the product launch subject matter experts from PRFAQ (Press Release, Frequently Asked Questions) through end-of-life (EOL). They work with many cross-functional teams to drive decisions related to the marketing five P's (product, price, promotion, placement, and people). The PLM team operates as a hub for Product Management, Demand Planning, Finance, PR, Packaging, Marketing, Ecommerce, Online Experience, Retail, Business Development, and Customer Service teams. - Experience in product, program, or project management in leading cross-functional teams in delivery of major new products or services
- 3+ years of product management experience
- Experience in balancing conflicting priorities dealing with ambiguity
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional, global GTM programs for hardware
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Polished communication skills that include speaking, writing, presenting, and negotiating across business and creative audiences, as well as leadership
- Flexibility and adaptability to changes in processes and program dates and requirements
- Ability to navigate through ambiguity- Understanding of the product development process for hardware and software/features/app
- Experience owning and driving large-scale cross-functional programs
- MBA with relevant business experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,700/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.