Sr. Strategic Partner & Convener Product Marketing Manager

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.

 

At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.

 

Join us and be part of a team that is making a real impact.

 

To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the strategic activation of healthcare conveners and partners to accelerate go-to-market strategy across a portfolio of SaaS solutions for our Acute & Payer markets. With an expert understanding of markets, buyers, users, and interdependencies across the healthcare continuum, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who demonstrates and transfers knowledge about markets, buyers, users, and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the partner marketing programs and tactics needed to achieve measurable results. 

 

As a Sr. Product Marketing professional, you understand our market, healthcare industry conveners, Medicaid, and partners, including how they make decisions to partner and activate market growth. You have the critical ability to grasp and translate product capabilities into business benefits to develop and lead marketing and co-marketing programs that increase awareness and drive demand.  You craft compelling narratives that bridge micro-experiences (community, regional, state) with broader macro trends. You love to elevate key concepts from micro-level insights, enhancing customer and prospect engagement to drive portfolio growth. 

 

You track performance to prove what’s working and what is not and back up strategic insights with evidence and then use that knowledge to continually optimize positioning, messaging, and narratives that resonate with buyers and empower our convener and partner channels to be successful. 

 

In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Partnerships, State Directors, Sales, Corporate Strategy, Product Management, Solution Design, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.