Marketing Analyst

The Scaled Business Marketing (SBM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow, through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their businesses leveraging our solutions. The Marketing Audiences team sits within the Growth Marketing Delivery group (under SBM). We help realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives. Besides marketing execution, we also partner closely with Business Marketing to identify areas of opportunity for marketing. We are searching for a Marketing Analyst who will enable the execution of marketing campaigns to deliver leads, and self-service recommendations to advertisers. This includes responsibility for marketing campaigns, analytics, execution (from target audience identification, opportunity sizing, audience creation, performance readouts and debugging), running experiments, and delivering actionable campaign insights.