Product Lead

Who You’ll Be Working With

At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Lead for the Alli Creative Insights Pillar, you’ll lead the development of data-driven solutions that help creative teams and brand strategists make smarter decisions, improve creative production, and drive better performance.

You’ll collaborate closely with PMG’s Creative and Media teams, along with Engineering, Sales, Marketing, external partners, and clients. Together, you’ll create and execute the product strategy for Alli’s Creative Insights platform, shaping tools that use Artificial Intelligence and Machine Learning to deliver actionable insights. If you’re passionate about building solutions that bridge creativity and data, this is your opportunity to lead innovation in the digital marketing space.

What You’ll Be Doing

• Use data driven approach to help creative teams build and concept better creative through concepting and production
• Own the roadmap for Alli’s Creative Insights platform
• Understand how creative and media teams work together to drive marketing objectives
• Identify and develop new product opportunities using AI and data science based models
• Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
• Work with executives to align product vision and strategy
• Responsible for product planning and execution throughout the product life cycle
• Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences
• Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
• Coordinate delivery of product releases with the Engineering and Media teams
• Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
• Work cross-departmentally to scope costs, time, and capacity for requests
• Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
• Ideate and brainstorm solutions
• Conduct testing to improve software quality
• Provide content for product line and marketing communications

What You Will Bring

• Bachelor’s Degree or equivalent work experience
• 4+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
• 4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end to end product lifecycle
• Self-motivated; keen interest in learning new tools and technology