Product Marketing Senior Lead

PMG is looking for a talented Product Marketing Senior Lead to champion the voice of the customer when developing product and marketing strategies. You will work with a cross-functional team of Marketing, Product, Engineering, and Sales to accelerate user growth, drive long-term loyalty, and foster brand love. As we launch new products and features, you will quarterback those launches and activate end-to-end go-to-market strategies.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients.

On our product team, we appreciate marketers who think deeply, speak clearly, and work collaboratively. If you are interested in a career where your hard work is always noticed and appreciated among a team of true professionals, then this is the place for you.

Responsibilities:

• Distill key functionality and benefits into product positioning, messaging frameworks, and outbound sales and marketing materials
• Plan the launch of new products and releases, and manage the cross-functional implementation of the plan
• Create content for product announcements, collateral, white papers, trainings, presentations, etc., to fuel education, sales, and marketing success.
• Provide sales enablement by:
• Communicating the value proposition of the product to the sales team.
• Providing training and developing sales tools that support the selling process.
• Conduct competitor analysis and provide insights to stakeholders.
• Lead product events such as webinars and customer advisory boards.
• Support new customer pitches, including RFP responses, deck creation, delivery, and product demos.
• Implement and analyze internal and customer surveys.
• Build, implement, and optimize proven product marketing processes, including repeatable frameworks and models for communication
• Act as a product evangelist to build awareness, understanding, and support for the product and its features across the organization
• Work with executive leadership to align product marketing with overall company strategy

Skills and Experience:

• BS/BA in Marketing, Communications, or a similar field, or equivalent work experience.
• 7+ years of experience as a Product Marketing Manager, Brand Manager, or similar role.
• Experience in market analysis, with strong attention to detail.
• Excellent collaboration and interpersonal skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Must be a strong public speaker, comfortable presenting to large, senior groups, and a skilled writer.
• Experience in digital advertising/marketing preferred but not required.
• Experience in design and copywriting is a plus.