Client Strategy Senior Lead - Integrated Media

Who You Will Be Working With

As the Senior Lead for Client Strategy, you’ll play a key role in setting the strategic path for our clients’ media initiatives. In this role, you’ll design impactful media plans, oversee campaigns from concept through execution, and build strong client relationships that position us as a trusted partner. You’ll also have the chance to guide and inspire a talented team, fostering an environment of continuous growth and professional development. Bringing expertise in full-funnel media strategy, you’ll leverage planning, execution, and data-driven insights to deliver exceptional results and find new ways to meet the evolving needs of our clients. Acting as a connector among clients, senior leadership, and dedicated media and analytics teams, you’ll ensure that strategies are seamlessly implemented, creating high-impact, innovative media solutions that support client objectives and drive long-term partnerships.

What You Will Do

• Partner with clients and team members to design and lead strategic, full-funnel media plans tailored to each client’s brand vision, incorporating historical insights and leveraging effective planning tools.
• Oversee budget management and forecasts with a focus on optimizing ad spend to deliver on client KPIs while identifying growth opportunities.
• Lead client communications to establish trust and understanding of business needs, providing clear and consistent updates and proactively identifying areas for growth.
• Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights using Keynote, PowerPoint, or G-Slides.
• Act as a liaison between clients, internal teams, and external partners, facilitating seamless collaboration and ensuring that strategies align across all channels.
• Ensure operational excellence in managing budgets and forecasts, coordinating with media teams to maintain flexibility for optimizations and aligning media spend with client goals.
• Drive project organization and efficiency by developing project schedules, managing go-to-market operations, and ensuring effective prioritization across team projects.
• Quickly address and resolve challenges to exceed team and client expectations, fostering an environment of responsiveness and continuous improvement.
• Work with media and analytics teams to build reports and dashboards that deliver insights, data, and actionable recommendations to clients.
• Monitor and evaluate omni-channel campaign performance, making budget recommendations, tracking results, and proactively troubleshooting any issues.
• Prepare and present comprehensive client reports across media channels, ensuring data clarity and actionable insights.
• Champion a test-and-learn mindset, coordinating tests, reporting results, and guiding incremental improvements across all channels.
• Thrive in a fast-paced environment with shifting priorities, maintaining effective and timely communication with team members.
• Stay current on industry trends, emerging platforms, and technological advancements to provide clients with innovative, growth-focused recommendations.
• Develop a deep understanding of each client’s business by analyzing the industry landscape, target audiences, competitors, and unique selling points.

Skills & Experience

• 5+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience.
• Advanced collaboration skills to align cross-functional teams and drive impactful strategies.
• Intermediate-level consulting experience, allowing you to provide thoughtful guidance and support to clients and internal teams.
• A solid foundation in digital marketing, with intermediate proficiency in insights management and analysis to inform data-driven decision-making.
• Advanced knowledge of marketing digital buying environments and multi-channel marketing, enabling the creation of comprehensive, tailored media plans.
• Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
• A focus on client service and coaching, fostering meaningful relationships and supporting professional growth within your team.
• Strong emotional intelligence and interpersonal skills to inspire collaboration and build trust with clients and colleagues.
• Exceptional organizational skills and familiarity with project management methodologies, including the waterfall model, to ensure smooth execution of initiatives.
• The ability to translate complex data analysis into actionable strategies that meet client objectives and drive measurable success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.