Brand Manager - EveryPlate

Job Description

Based in Sydney, the EveryPlate Brand Manager will report to the Associate Director Brand for Meal Kits ANZ, working as part of a small team that is responsible for HelloFresh Group brand management. As a EveryPlate Brand Manager, you will be responsible for developing and executing brand strategies that enhance awareness, drive customer loyalty, and deliver on business objectives. This role combines strategic thinking, creativity, and cross-functional collaboration to bring the brand's vision to life.

Above all, we are looking for people who will make HelloFresh Group better. 

We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You will…

• Lead the development and execution of EveryPlate brand plans (incl. budgeting)
• Manage multiple stakeholder needs and ensure high quality creative and ensure delivery to deadline.
• Monitor and analyse market trends, competitor activities, and customer insights to refine positioning. Conduct thorough research and analysis to identify key opportunities for brand consideration and provide strategic insights into new product development opportunities. Insights and recommendations to be written up and shared with relevant stakeholders within the business as appropriate.
• Work closely with internal teams such as Product and Editorial to ensure the EveryPlate brand positioning is brought to life at every customer interaction. 
• Use insight led approach to work with creative agencies developing and implementing campaigns to achieve category and brand consideration objectives, key brand messages and other agreed KPIs.
• Manage the end to end creative production of campaigns liaising with both global, AU teams and external agencies. 
• Integrate brand campaigns with the digital marketing team's activity (SEO, blogger outreach, paid social, native etc) to drive higher performance through A/B testing of local creative content.
• Work with media agencies to ensure the most efficient and effective media channels to drive brand objectives.
• Utilise learnings from previous activity, data from internal and external sources to develop and test hypotheses for all campaign activity.
• Conduct analysis and produce reporting of each activity identifying impact on commercial results, against agreed KPIs.
• Support performance, CRM, direct sales and CX teams with customer focussed creative briefing to support brand messages and identity.
• Drive integration in the content calendar planning working closely with Creative and Marketing Communication teams locally and globally, and lead the production of brand content.
• Manage monthly budget forecasting.
• Manage external agency relationships with both creative and media partners. Building a collaborative mutually respective working partnership aligned to delivering the overall brand objectives.

You have…

• Passionate about the EveryPlate brand and immensely curious about the future possibilities for how the product will change the way people eat forever.
• Extensive marketing knowledge, ideally brand and in a digital environment, with solid understanding of tailoring communication across channels to increase product uptake and brand consideration, balanced with a keen understanding of how to utilise data to inform planning and decision making.
• A world-class communicator, with exceptional influencing skills, ensuring everyone knows what is happening in product marketing, when and how it impacts them. 
• The natural talent of inspiring exceptional creativity in others, writing clear insight driven briefs and making space for the creatives to do their best work.
• The ability to navigate a global organisation across multiple functions, products and teams.
• A structured approach to problem solving, including problem definition, hypothesis development, testing, analysis, evaluation of results and recommendation.
• Exceptional project management skills, with clear ability to deliver on time and to budget.
• Data literate and analytical.
• A team player who is accountable, proactive, and solution-oriented.

What you’ll get in return… 

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements 
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - monthly internal learning & development 
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role, you must have the right to work full-time in Australia.

Location: Chippendale, Sydney. HelloFresh Group Head Office.

Salary: Competitive salary & employee benefits

#LI-Hybrid 

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.